It Finally Happened - The Most Downloaded Apps in April
This is a single insight from This Week in Apps - It Happened!. Check out the full article for more insights.
April is over, which means it's time to crunch the numbers and rank the most downloaded apps in the world for the month. And I don't want to say "I told you so", but I definitely called this one!
Let's start at the top and then get to the interesting one.
Instagram, not very interesting, was the most downloaded app in the world in April, just like in March. It ended April with 44M new downloads from the App Store and Google Play, according to our estimates.
Archnemesis TikTok wasn't right behind it, as expected. Instead, sibling Facebook was, ending the month with 38M downloads, according to our App Intelligence (which you can use to get estimates for any app).
Instagram and TikTok have been a pair for so long I was forced to go back through all of the Most Downloaded articles and find a time they weren't. That took me all the way back to March of 2021.
But don't worry, TikTok was right behind Facebook with 37M downloads in April, according to our estimates.
WhatsApp and CapCut round out the top 5 for April across both stores, adding 31M and 27M new users to their pools, according to our estimates.
I've been watching CapCut for quite some time now, waiting for it to rise to dominance. Why? Because the video editor market is full of money and there aren't that many competitors.
CapCut was the most downloaded app on the App Store in April, adding almost half of its downloads from there and slowly rising up the revenue charts as well. I expect it to rise to dominance and ahead of the incumbents by the summer.
Other than CapCut there isn't much interesting in April. Meta and Google dominate the lists, and we already expect that.
According to our estimates, the top 10 most downloaded apps in the world made their way into 270M devices in April. That's a 12% drop from March, and it's pretty noticeable pretty much across the board.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.