Goodbye Threads - The Most Downloaded Mobile Apps in August

Ariel Ariel
9/8/23

This is a single insight from This Week in Apps - How Big Was the Summer for Apps and Games?. Check out the full article for more insights.


August was a good month for downloads. Well, for everyone but Threads.

We crunched the numbers and ranked the top 10 mobile apps by downloads in August worldwide.

TikTok was the most downloaded app in the world in August with 54M fresh new downloads from the App Store and Google Play, according to our App Intelligence.

TikTok regained the lead from Instagram, which kept the spot warm since last December!

Instagram came in second with 52M downloads in August. I wonder if Threads stole some momentum from Instagram.

Facebook, WhatsApp, and Telegram round out the top 5. Facebook and WhatsApp have held their positions for quite a while, but Telegram has been rising up the ranks consistently over the last few months and finally made it into the top 5 with 25M new downloads.

A Rising Star

Now here's a new one - Temu, which dominates the App Store charts normally but has never made it into the overall chart, has finally made it into the overall chart.

Coming in 8th in August with 22M downloads, Temu has been growing its downloads on Google Play. In 2023, Temu's downloads from Google Play rose by more than 500%. I expect they'll continue to grow as we head into the holiday season.

And it's worth mentioning that Threads is still getting downloads, but not nearly as many as before. We estimate Threads was downloaded 19M times in August between the App Store and Google Play, and the downloads were split almost down the middle.

Together, the top 10 most downloaded apps in the world saw 318M new downloads in August from the App Store and Google Play in August, according to our estimates. That's substantially lower than July's total, but only because of Threads. Removing threads from the equation, August was just a tad bit lower than July, which is expected.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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