'Tis the Season and Small Businesses Are Winning

Ariel Ariel
12/8/23

This is a single insight from This Week in Apps - Nothing but Growth!. Check out the full article for more insights.


Shopify had a massive Black Friday this year, with purchases peaking at $4.2M per minute. Yes, minute. That's insane!

Some of that shopping happened on Shop, Shopify's package tracker that was rebranded as a small-business discovery app back in 2020.

In terms of downloads, this year was big. Bigger than all previous years.

Shop added 2M new downloads during the two weeks between 11/20 and 12/3 (aka. Black Friday weeks) and 3M downloads in all of November. That's a 153% increase from November of last year.

As you'd expect, the majority of downloads in November, roughly 76%, came from the App Store and the rest from Google Play. Shop's popularity has declined on Google Play over the years as it turned from a utility to a shopping app. Quite the opposite of what's happening on the App Store.

The big surge is great for small businesses that utilize Shopify's platform for their website and are getting a mobile shopping experience and discovery for free.

As a user of Shop and a supporter of small businesses and buying as direct as I can, I can tell you many of those businesses who are getting free discovery aren't really harnessing it or utilizing it very well. But that's a great opportunity for both those businesses and Shop, and I'm sure we'll see more of that happening before next year's shopping season.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #shopping

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