Oh So Sticky! The Highest Earning Apps in November

Ariel Ariel
6 days ago

This is a single insight from This Week in Apps - AI Is Everywhere. Check out the full article for more insights.


November was an interesting month in terms of earnings. Almost unique. It's not because a new name came out of nowhere to take the lead, nor is it an incumbent continuing mega growth.

Almost everything stayed still, and that consistency is interesting.

Of the 30 positions we rank (10 per store and 10 combined), only one app moved and caused two others to move too. Just three movements in the entire month. That's not common.

It wasn't TikTok that moved. TikTok remained the world's highest earner, raking in $313M in after-fee revenue from the App Store and Google Play, according to Appfigures Intelligence. TikTok's revenue is so ahead of the rest that I don't expect it to lose its #1 rank any time soon, but there's one app that will likely be challenging it later in 2026.

ChatGPT brought in an estimated $183M in after-fee revenue in November to claim the second spot. The gap between it and the #3 rank is so big that I expect it to retain its rank for a while.

YouTube, in #3, brought in an estimated $132M in after-fee revenue which is very close to its average monthly haul. I don't think it'll challenge ChatGPT for second place unless subscription prices go up abruptly in the new year.

Google One and Disney+ round out the top 5 highest earners in the world, both notched one spot up this month vs. October, thanks to Tinder's in-app revenue dropping as the dating king attempts to push users away from in-app purchases.

The degraded experience of web payments looked worth it for a while, but now that Apple can legally charge a fee for that, I don't know if it'll continue to be as lucrative.

All other apps - across both stores and the rest of the overall list - remained where they were in October, showing that the top is still very sticky. Very, very sticky.

Our App Intelligence shows that together, the top earners saw $1.3B after fees from the App Store and Google Play, pretty much the same as October, and about 30% higher than last November.

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The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


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