Insights

Insights 10/15/22

This Looks Weird - The Most Downloaded Games in September

This week I rounded up the most downloaded games in the world in September and... There are a few weird things here. Bu...


Insights 10/7/22

The Highest-Earning Apps in September

This week I ranked the highest-earning apps in September in the US, where much of the money is. And I'm happy to repor...


Insights 10/7/22

A Battle for Productivity - The Most Downloaded Apps in the World

I started in reverse, but this week I also ranked the most downloaded apps in the world in September. And while I'm go...


Insights 10/7/22

The First Year For Twitter's In-App Revenue Was Full of Ups and Downs

Every month I look at Twitter's monthly recurring revenue (MRR), but September was a special month, marking a year of ...


Insights 10/7/22

Dating App Downloads Explode After Years of Stagnation

Dating apps have seen both downloads and revenue grow drastically this year. Downloads grew a lot in 2020 as lockdow...


Insights 10/7/22

Paramount+'s Mobile Revenue Hit a New Peak

Streamer Paramount crossed a new milestone in September. The service, which launched in 2021, hit gross MRR of 20M. !...


Insights 10/2/22

Hurricane Season Pushes Demand for Weather Apps

Hurricane Ian hit Florida this week, wreaking havoc along every inch it touched. Before I get to the data, I hope you we...


Insights 10/2/22

Dunkin Fumbles a Great Growth Opportunity

Thursday was National Coffee day, an amazing opportunity for stores to add users to their rewards programs via app. That...


Insights 10/2/22

Demand for Parler is Spiking Where You Wouldn't Expect it To

Parler's return to Google Play was met with silence with daily downloads in the low hundreds. But this week I noticed do...


Insights 10/2/22

Canva Becomes One of the Highest-Earning Apps in the US

Canva is one of those apps that if you need the functionality you know about it, and if you don't you probably don't... ...


Insights 10/2/22

Firefox is Blaming Apple and Google for its Failure, But is it Really Their Fault?

Earlier this week, browser maker Firefox released a report that blames Apple, Google, and other OS makers for the lack o...


Insights 9/23/22

Mobile Payment App Downloads Grew 78% Since Pandemic Started

A lot of things moved in-app during the pandemic, and while many are now beginning to move back out, making payments i...


Insights 9/23/22

Parler Is Back on Google Play with a New Business Model

Remember Parler, the social media platform that tried to compete with Twitter by allowing everyone to say anything? ...


Insights 9/23/22

Millions of Downloads Later, Widgets Aren't As Hot This Time Around

Last week I looked at the first day of iOS 16 and its impact on downloads. Now, a week in, I have more data to share t...


Insights 9/23/22

The NFL Got Into the Streaming Game - How Much is it Making?

There are two big trends we've seen recently. The first is that everyone is getting into the streaming race and the se...


Insights 9/23/22

The Lord of the Rings Beats James Bond!

Amazon's latest original series launched this month, and for the first time in what feels like a long time, you can ac...


Insights 9/16/22

iOS 16 Propells Widgets to the Top of the App Store

iOS 16 launched this week and much like two years ago, when iOS 14 rolled out, one type of app is getting a lot of love ...


Insights 9/16/22

Only 4% of iOS Apps Use App Tracking Transparency

Last week's insight into which apps use Apple Search Ads resulted in a few questions from readers about the connection b...


Insights 9/16/22

China Mints New Winners - The Most Downloaded Games in August

This week I rounded up the most downloaded games in the world, and let me skip the intro and dive right into the data be...


Insights 9/16/22

One of the Highest Earning Games Broke a Record in August

This week I ranked the highest-earning games in August, and while downloads decreased in August, revenue didn't. Well, f...


Insights 9/16/22

TikTok Rolls Out a BeReal Clone Because it Must

BeReal is still the most downloaded app in the US App Store, beating not just Instagram but now also video king TikTok. ...


Insights 9/9/22

61% of the highest Earning iOS Apps Use Apple Search Ads

Apple Search Ads have become much more popular in the last year, and many big companies have shifted their ad budgets ...


Insights 9/9/22

The FTC is Suing One of the Largest Mobile Attribution Networks

I came across a piece of news that barely got any visibility but is incredibly important to our industry. [The Federal...


Insights 9/9/22

BeReal Made the List – The Most Downloaded Apps in August

This month I crunched the numbers and ranked the most downloaded apps in the world in August, and BeReal, the latest s...


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