Keyword Teardowns

#72 - An Important ASO Signal You Might Have Overlooked

The algorithm has an interesting quirk that when ignored could really hurt your game's downloads.


This Week in Apps

This Week in Apps #129 - Twitter's Finally Growing (its Revenue)

Twitter's in-app revenue grew a lot in August, how many downloads is an Elon Musk tweet worth? Location tracking, banks, and more.


Insights

Elon Musk's Tweet Gives Zero a Surge of Downloads

Earlier in the week Twitter kingmaker Elon Musk did something he hasn't done in a while. Elon helped an app get downlo...


Insights

Twitter's Recurring Revenue Grew Double Digits in August

Speaking of Elon! August is behind us which means it's time to take a look at Twitter's in-app revenue. I've been doin...


Insights

This Location Tracking App is Earning Millions of Dollars!

I love finding apps that hit new all-time highs, especially when those highs have a dollar sign in front of them, and ...


Insights

Trump is Driving Downloads Again, But Not to the App You'd Expect

Ex-president Donald Trump has commanded the news lately. I don't want to get into the politics of it, but I expected s...


Insights

Demand for Real Bank Apps Outpaces Virtual Bank Apps in 2022

Apps from Bank get downloads. Quite a few downloads. Growth wasn't amazing, but it was certainly stable. And then came...


Keyword Teardowns

#71 - Dropbox is Using ASO And There's Nothing Wrong With That

I took a look at an ASO from Dropbox that drew unnecessary ire from John Gruber


This Week in Apps

This Week in Apps #128 - Instagram Wants to Be Real...

Summer might be coming to a close but for BeReal things are just getting started. Also, Peacock, Bath & Body Works, Telehealth apps, and more.


Insights

BeReal is Now Posing a Clear Threat to Instagram's Growth

Instagram is prototyping a new feature that'll ask users to take pictures at a specific time and share them with their...


Insights

Peacock's Revenue Continues to Grow, But Not as Fast

Streaming apps are in a weird place right now. The last few years have been very kind to those who tried, but recently...


Insights

This Retailer (Finally) Figured Out Mobile, and Downloads Exploded!

Discounts are a great way to get people to take action. I looked at how restaurants do that more than once. Not all do...


Insights

Why is Amazon Ending Its Telehealth Service?

Amazon announced it's ending its Telehealth service, Amazon Care, this week. This is a big move for a service that was...


Insights

Back to School & Back to Normal

There's an app a lot of schools here in the US use to communicate with students called Remind. Every year around back-...


Videos

📺 Are You Doing Subscriptions Right? App Paywall Optimization Tips with Dan from Nami

Ariel sits down with industry veteran Dan from Nami to discuss tips for optimizing your paywall


Keyword Teardowns

#70 - Little (ASO) Mistakes Go a Looooong Way

Lots of apps lose visibility on the App Store by making simple mistakes. Here's another simple example.


This Week in Apps

This Week in Apps #127 - It's (Almost) All About the Money

Some apps and games are seeing massive revenue growth, showing there's a lot more to come!


Insights

Diablo Immortal Hits a New Milestone Sooner Than Expected

A few weeks ago, Diablo Immortal, the mobile version of the game that shaped many childhoods, hit a new milestone. I...


Insights

Audible's Revenue is Skyrocketing in 2022

Are you an e-reader or a physical book kind of person? I'm the latter. There's something about paper that makes it eas...


Insights

It's Renewal time for Snapchat's New Subscription – Will They Renew?

Snapchat's new subscription service Snapchat has hit a critical moment in its short life renewal time. The honeymoo...


Insights

Strava's Revenue is Growing Faster than Ever this Year!

Apps buying apps is usually interesting news, so when I read that Strava bought another app, I immediately got excited...


Insights

Some Food Delivery Apps are Hitting Pandemic-Level Downloads

Back in April of 2020, when the pandemic hit and forced the US into lockdowns, demand for food-delivery apps hit new h...


This Week in Apps

This Week in Apps #126 - Unity's Dilemma...

Clubhouse is making a drastic change. TikTok is winning and losing at the same time. Twitter isn't growing, and more.


Insights

Why is Clubhouse is Splitting Up?

Clubhouse, the OG audio-only social network that exploded in 2021 and started a new (but short-lived) trend, has announc...


Insights

Twitter's In-App Revenue Rebounded in July, But Ever So Slightly...

Twitter's new hellish quot;normalquot; continued in July as Elon pulled out of the deal he fought so hard to get and Twi...


Insights

The Same but Bigger – Ranking The Highest Earning Apps in July

This week, I ranked the highest earning apps in the US, where much of the money is, this list is almost an exact copy of...


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