Linking Your App Store Connect (Previously iTunes Connect) Account Securely
Appfigures connects to your App Store Connect account directly and securely to collect everything you need to track downloads and revenue for your apps, in-app purchases, and subscriptions.
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The easiest and most secure way to link your App Store Connect account is by creating an App-Specific Password.
Once linked, you will be able to track:
- Downloads, uninstalls, updates, and other unit-based numbers.
- Revenue from app purchases, in-app purchases, and subscriptions, refunds, and more than 70 metrics on subscription performance.
- App usage
- Apple Search Ads campaign spend and performance
- Monthly payment reports from Apple
- Reviews and ratings*
- Hourly updated category ranks, including past data*
- When (and where) your apps are featured, including past data*
- App Store Optimization performance, including the keywords your apps are ranked in*
And if you have enough permissions, you will also be able to reply to reviews.
* Store performance data can also be tracked without linking your App Store Connect account.
An App-Specific Password is a separate password you create that's dedicated for syncing and does not require 2FA.
Creating an app-specific password for App Store Connect
- Log into your Apple ID management page (not App Store Connect)
- Click into the “App Specific Passwords" section.

- Click on "Generate an app-specific password" in the popup that opened

- Enter "Appfigures" as the label for this app-specific password and click on "Create".

- Confirm your password when prompted.

- The next popup will have your app-specific password.

Next: Head back into your Appfigures account and into Account settings → Linked Accounts to connect the App Store Connect account with the new credentials.
Alternatively, Appfigures also supports linking an App Store Connect account with credentials, although this is no longer recommended and will require a monthly refresh of credentials.
If you already have a set of credentials for an App Store Connect account you go ahead and link your account by visiting Account settings → Linked Accounts → Link an Account. Otherwise, follow the instructions below.
Use this method to link quickly or if you cannot use an App Specific Password. You can change the linking method at any time.
Creating a limited-access sub-account in App Store Connect
- Log into your App Store Connect account
- Click on Users and Access
- Click the + button at the top of the page
- Set the "First name" and "Last name" fields to your own name
- Set the "Email" field to an email that's different than the one you're currently using for your Apple account
- Select the following permissions from the list: Finance and Customer Support.
- Click on Invite.
It will look something like this:

After you send the invitation, Apple will send an email to the address you provided with instructions for setting up a password and activating the sub account. Follow the instructions and complete the setup.
Tip: When setting up your password we suggest using a complex password since you won't really have to remember it after entering it into your Appfigures account.
If you run into any issues or need help setting up your sub account please contact us.