This Week in Apps #14 - Lots of Spikes!

Ariel Michaeli Ariel Michaeli
June 19, 2020, 12:11 PM ET #twia #covid-19

This Week in Apps is a short, no-fluff, round-up of interesting things that happened in the mobile industry. Here are our top highlights.


$412.19

That's how much one download is worth to the most revenue-efficient Casino game in the U.S. App Store. Wow!!! We analyzed at the top 10 casino games by revenue, and the rest weren't as efficient, ranging between $20 and $200 per download. Report

$100,000,000

Disney+ hit $100M in revenue in the U.S. App Store this month. Subscription revenue snowballed during lockdown. For context, Hulu's U.S. App Store revenue was $64M for the same period.

Swapped

Downloads of FaceApp sky rocketed this week after it launched a free gender swap filter. The spike isn't as big as its 2019 spike, but there's still time. Snapchat did the same thing back in 2019 and saw a big increase as well.

Replacing Twitter?

Donald Trump's mobile app rose to the #5 news app in the App Store this week, trumping friends (Fox #12) and foes (CNN #14). The app is mainly a way to promote IRL events but also has a news feed. Downloads crossed 500,000 this week as well.

The OG

Temple Run, one of the first blockbuster endless runner games to his mobile devices back in 2011, saw a massive spike in downloads on the App Store. Downloads we pretty stable on Google Play, but according to our historical data have been rising consistently since 2017.

That's it for this week. Get these insights by email by subscribing to the newsletter.

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