This Week in Apps #14 - Lots of Spikes!

Ariel Ariel

This Week in Apps is a short, no-fluff, round-up of interesting things that happened in the mobile industry. Here are our top highlights.


That's how much one download is worth to the most revenue-efficient Casino game in the U.S. App Store. Wow!!! We analyzed at the top 10 casino games by revenue, and the rest weren't as efficient, ranging between $20 and $200 per download. Report


Disney+ hit $100M in revenue in the U.S. App Store this month. Subscription revenue snowballed during lockdown. For context, Hulu's U.S. App Store revenue was $64M for the same period.


Downloads of FaceApp sky rocketed this week after it launched a free gender swap filter. The spike isn't as big as its 2019 spike, but there's still time. Snapchat did the same thing back in 2019 and saw a big increase as well.

Replacing Twitter?

Donald Trump's mobile app rose to the #5 news app in the App Store this week, trumping friends (Fox #12) and foes (CNN #14). The app is mainly a way to promote IRL events but also has a news feed. Downloads crossed 500,000 this week as well.

The OG

Temple Run, one of the first blockbuster endless runner games to his mobile devices back in 2011, saw a massive spike in downloads on the App Store. Downloads we pretty stable on Google Play, but according to our historical data have been rising consistently since 2017.

That's it for this week. Get these insights by email by subscribing to the newsletter.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.

Tagged: #twia #covid-19

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