#88 - Trend vs. Spike - Which Strategy Works Better for ASO?
#88 - Are you getting lots of new ratings but still aren't ranked high enough? This is (probably) why!
Peacock Rises, HBO Max Falls - The State of Streaming Apps in 2022
An in-depth look at demand for video streaming apps, including Peacock, Paramount+, Disney+, HBO Max, and others, in the US in 2022.
This Week in Apps - Ending the Year with a Bang!
#145 - Streaming apps up 16% in 2022, Temu's on millions of devices, Uber, CapcCut, and more!
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Temu Skips Ahead of Amazon and Walmart
The shopping of the year app aware, which isn't a real award, should be going to Temu, a late entrant hailing from Chi...
CapCut Crosses 2M Daily Downloads – Most Ever!
CapCut is on fire the last few weeks! I talked about it a few weeks ago when its downloads doubled, but this week it c...
The Numbers Behind Elon's Blue Check Are...
I've been looking at Twitter's mobile revenue ever since Blue came out last year, but it really kicked into high gear ...
More Drivers Joined Uber in 2022 than Ever Before
Have you been using Uber more during the pandemic? I know I certainly did (Lyft, too), but while that's up new users a...
#87 - The Algorithm is a Tiny Bit Smarter Than You Think
Knowing this you'll be able to make better decisions when optimizing your metadata for the App Store
This Week in Apps - Remember These Trends?
#144 - This week's roundup includes AI art apps, which is having a moment, a look at BeReal and Wordle! the hottest trends from earlier this year, and new all-time highs from Peloton and Etsy.
Lensa AI's Success Leads to AI Art Having a Big Moment Right Now!
Lensa AI is having a moment, a mega massive kind of moment. Last time I looked at it, the app, which dominated the US Ap...
Is BeReal Going to Be Gone Like Clubhouse?
One of the biggest trends this year was the rise of BeReal, a silly-simple togetherness app (for lack of a better word) ...
Remember the Other Wordle? Here's Where it is Now
Another big trend that happened this year is Wordle, the word game that took off in late December of 2021 and turned eve...
Peloton's Mobile Revenue Grew 347% Since 2020
While we're on trends, we can't not talk about Peloton, the app that starred in the first This Week in Apps newsletter a...
Etsy Crosses a New Milestone and Has its Best Year Ever
Speaking of big years, another app that got a boost during covid lockdowns is also having an amazing 2022 -- that app is...
#86 - Beware the Keyword List If You Want Better Ranks
App Store Optimization tips about keyword placement, the keyword list, and generally how Apple's search algorithm treats competitive keywords.
This Week in Apps - The Top of the Top!
#143 - This week we're looking at the most downloaded and highest-earning apps and games, all at the same time. And Snapchat.
Candy Crush Continues to Grow! The Highest Earning Games in November
This week I crunched the numbers and ranked the highest-earning games in the US, where all the money is, and before yo...
Move Aside Tinder, There's a New(ish) Sheriff in Town - The Highest Earning Apps in November
Tinder has been the highest-earning app on Google Play in the US almost every month this year! Even better, revenue wa...
Does Anyone Still Care About Snapchat+?
A few months ago, Snapchat rolled out its first attempt at monetizing without ads. Snapchat took the App Store by stor...
Subway Surfers Takes a Hit - The Most Downloaded Games in November
This week I also crunched the numbers and ranked the most downloaded games (and apps, in just a bit) for the month. W...
CapCut Makes Its Move - The Most Downloaded Apps in November
If you've been a reader for long enough, you know how much I like to talk about CapCut, TikTok's (not really) free vid...
#85 - Can You Target Short Keywords with ASO?
This week we're looking at a two-character keyword. Is that too short to optimize for?
This Week in Apps - (Not) So Confusing
#142 - Qatar's streaming downloads are exploding right now, just like Peacock's revenue and Shop's downloads.
Peacock Scores BIG Thanks to the World Cup!
The World Cup is on at full force, leading millions to download apps to stream it all around the world. Last week I lo...
Downloads in Qatar Are up 116% in This Category
So far, I've looked at streaming app downloads in the US -- where many are skipping cable and instead streaming the Wo...
2022 Was a Confusing Year for Meditation Apps
Calm and Headspace, two apps that rose in popularity during lockdowns, are having the weirdest year so far in 2022. ...
