Insights 12/2/22

Downloads in Qatar Are up 116% in This Category

So far, I've looked at streaming app downloads in the US -- where many are skipping cable and instead streaming the Wo...


Insights 12/2/22

2022 Was a Confusing Year for Meditation Apps

Calm and Headspace, two apps that rose in popularity during lockdowns, are having the weirdest year so far in 2022. ...


Insights 12/2/22

Lensa AI Is an Old New Photo Editor That's Topping the Charts Right Now

A new app has climbed to the top of the charts in the US App Store. Yawn, right? Not exactly! This one's a bit differe...


Insights 12/2/22

Two Years in, Shop Is Having Its Best Season Yet!

A couple of years ago, Shopify rebranded its package tracking app Arrive into a hub for shopping that brought Shopify'...


Keyword Teardowns 11/28/22

#84 - The Algorithm Prefers Trends, But That's Not All

This is the most fundamental piece of ASO that so many people get wrong. Luckily it's very easy to fix.


This Week in Apps 11/25/22

This Week in Apps - It's All a Streaming Game

#141 - Disney's got a big hit, Hive tries to replace Twitter, Walmart's big Black Friday, and the hottest shopping apps.


Insights 11/25/22

The World Cup is Peak Streaming for Sports! Where are They watching?

The World Cup kicked off last weekend to lots of controversy and a weird schedule, but none of that stopped many from ...


Insights 11/25/22

Move Aside Mastodon, there's a New Twitter Replacer in Town

Leaving Twitter is all the rage these days. My entire timeline is full of people saying goodbye to the platform they'r...


Insights 11/25/22

Where's Everyone Shopping? The Most Popular Shopping Apps this Holiday Season

The holiday shopping season kickstarted very early this year. What used to start with Black Friday at the end of Novem...


Insights 11/25/22

Walmart's Big Black Friday Push Left Amazon Behind

Walmart and Amazon were both ready for battle this holiday shopping season. Amazon thought it'd beat everyone with its...


Insights 11/25/22

Disenchanted is Disney's Biggest Streaming Hit of the Year!

Disney's Enchanted was a huge success back in 2007, so long ago it was time for a sequel. That happened! Disenchanted,...


Keyword Teardowns 11/21/22

#83 - App Store Optimization is Easy When You Know This

A common ASO mistake is so common it's ignored by the algorithm (and is a great opportunity)


This Week in Apps 11/18/22

This Week in Apps - That's a Real Trend!

#140 - Twitter earns a million in three days, the highest-earning apps and games, Klarna's loss, and more!


Insights 11/18/22

Another Record Crushed! The Highest Earning Games in October

Last week we looked at the most-downloaded apps, which means this week, it's time to rank apps and games by revenue. We...


Insights 11/18/22

A Streaming Blunder Leads to 3,500% Growth in Downloads for These Apps

While browsing the top apps in the US I noticed an icon I haven't seen at the top of the chart before. That icon was for...


Insights 11/18/22

The Day Twitter Blue Finally Made Real Money

A lot is going on at and with Twitter right now. There are lots of opinions out there, all of which I will ignore and fo...


Insights 11/18/22

Affirm Takes the Lead from Klarna in the US

Black Friday -- the official one, not the excuse lots of retailers are using to offer discounts in October -- is just ar...


Insights 11/18/22

TikTok's Comeback! The Highest Earning Apps in October

This week I also ranked the highest-earning apps in the US, and was welcomed by a new winner -- TikTok! TikTok was th...


Videos 11/16/22

📺 All of My Predictions Came True! Where ASO is Going

A review of ASO trends and expectations in 2022 + predictions for what you need to do in 2023


Keyword Teardowns 11/14/22

#82 - This is How Vrbo is Beating Airbnb

Brands like Airbnb and Vrbo need App Store Optimization just like smaller companies and even indie devs. Here's what happens when they don't.


This Week in Apps 11/11/22

This Week in Apps - Looking for Stability?

#139 - Gas is making money, the most downloaded apps and games, and the rise of cheap shopping (again).


Insights 11/11/22

Where Facebook is (Still) On Top - The Most Downloaded Apps in October

Now that October is all done, and that I've looked at numbers related to the Twitter madness that's taken over the news ...


Insights 11/11/22

Which Social Platforms Grew the Most In the Last Few Years? Not Snapchat...

A lot has changed for social platforms over the last few years, and the trend is clearly visible when looking at downloa...


Insights 11/11/22

A Bit More Casual - The Most Downloaded Mobile Games in October

I crunched the numbers and ranked the most downloaded mobile games in the world for October, and it's safe to say ATT's ...


Insights 11/11/22

Millions of US Shoppers Downloaded This New Chinese Shopping App

Fast fashion, also known as cheap fashion, has been gaining momentum over the last few years. That market generally belo...


Insights 11/11/22

Gas, the Overnight Sensation, is Actually Making Money

I've been following Gas, an anonymous messaging app for kids I expected to disappear as quickly as it appeared. But I wa...


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