This Week in Apps 10/21/22

This Week in Apps #136 - What a Mess!

Truth Social launches on Android while Kanye West is buying Parler. Also, Peacock beats Netflix, Prime Day Redux, and Duolingo.


Insights 10/21/22

Trump's Truth Social Launches on Android - First Week Numbers

Trump's social network Truth finally launched on Google Play last week, nearly eight months after launching on the App S...


Insights 10/21/22

Will Kanye West Buying Parler Legitimize It Enough?

There's a lot going on with Kanye West right now, none of which I really want to think about, except for this one thing ...


Insights 10/21/22

Amazon's Second Prime Day of the Year Didn't Really Impact Downloads...

Amazon tried something interesting this year by attempting to kick off the holiday shopping season before Thanksgiving o...


Insights 10/21/22

Peacock's Latest Release Helped It Overtake Netflix

The streaming race got some attention again this week after mostly being over for a while. The big news was Netflix's pl...


Insights 10/21/22

Duolingo Hits Highest Revenue Ever in Q3

Duolingo is the most popular app for learning a new language. And I say that strictly by looking at estimated revenue gr...


Keyword Teardowns 10/17/22

#78 - Zoom is Trying App Store Optimization - Incorrectly...

Many enterprise apps make 3 App Store Optimization mistakes that really hurt their discovery


This Week in Apps 10/15/22

This Week in Apps #135 - It's a Big Shuffle!

BeReal has been dethroned, and not by TikTok. China continues its US takeover, and Uber sees the most growth in new drivers ever.


Insights 10/15/22

Candy Crush is Unstoppable! The Highest-Earning Games in September

This week I crunched the numbers and ranked the highest-earning games in the US in September, and unlike downloads, this...


Insights 10/15/22

TikTok's Newest App Crossed a New Milestone

A few weeks ago TikTok rolled out a BeReal clone called TikTok Now to try and slow down the massive growth of BeReal. I...


Insights 10/15/22

Move Aside BeReal - There's a New #1 App and It's Not TikTok

This week a new app rose to the top of the charts in the US, nudging BeReal and TikTok down. I initially thought it woul...


Insights 10/15/22

Uber Added Nearly 1,000,000 New Drivers in the US Last Month - Lyft Didn't

Uber has had a very strange few years. On the one hand, demand for its flagship app dropped significantly when lockdowns...


Insights 10/15/22

This Looks Weird - The Most Downloaded Games in September

This week I rounded up the most downloaded games in the world in September and... There are a few weird things here. Bu...


This Week in Apps 10/10/22

This Week in Apps #134 - Is It Finally Happening???

Demand for dating apps explodes, Twitter's first year of in-app revenue isn't exciting, Google and Microsoft battles, and more.


Keyword Teardowns 10/10/22

#77 - What They Don't Tell You About Apple Search Ads and ASO

Paid ads impact your organic discovery. If you do ASA wrong you could really hurt your ASO.


Insights 10/7/22

The Highest-Earning Apps in September

This week I ranked the highest-earning apps in September in the US, where much of the money is. And I'm happy to repor...


Insights 10/7/22

A Battle for Productivity - The Most Downloaded Apps in the World

I started in reverse, but this week I also ranked the most downloaded apps in the world in September. And while I'm go...


Insights 10/7/22

The First Year For Twitter's In-App Revenue Was Full of Ups and Downs

Every month I look at Twitter's monthly recurring revenue (MRR), but September was a special month, marking a year of ...


Insights 10/7/22

Dating App Downloads Explode After Years of Stagnation

Dating apps have seen both downloads and revenue grow drastically this year. Downloads grew a lot in 2020 as lockdow...


Insights 10/7/22

Paramount+'s Mobile Revenue Hit a New Peak

Streamer Paramount crossed a new milestone in September. The service, which launched in 2021, hit gross MRR of 20M. !...


Keyword Teardowns 10/3/22

#76 - Optimizing For the Most Competitive Keyword in the App Store

You can rank for even the most popular keywords if you know what mistakes to avoid - here's how.


This Week in Apps 10/2/22

This Week in Apps #133 - Already Breaking Records

Demand for weather apps grows, the browser war is over, Canva hits a new milestone, and more.


Insights 10/2/22

Hurricane Season Pushes Demand for Weather Apps

Hurricane Ian hit Florida this week, wreaking havoc along every inch it touched. Before I get to the data, I hope you we...


Insights 10/2/22

Dunkin Fumbles a Great Growth Opportunity

Thursday was National Coffee day, an amazing opportunity for stores to add users to their rewards programs via app. That...


Insights 10/2/22

Demand for Parler is Spiking Where You Wouldn't Expect it To

Parler's return to Google Play was met with silence with daily downloads in the low hundreds. But this week I noticed do...


Insights 10/2/22

Canva Becomes One of the Highest-Earning Apps in the US

Canva is one of those apps that if you need the functionality you know about it, and if you don't you probably don't... ...


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