Lensa AI's Success Leads to AI Art Having a Big Moment Right Now!
Lensa AI is having a moment, a mega massive kind of moment. Last time I looked at it, the app, which dominated the US Ap...
Is BeReal Going to Be Gone Like Clubhouse?
One of the biggest trends this year was the rise of BeReal, a silly-simple togetherness app (for lack of a better word) ...
Remember the Other Wordle? Here's Where it is Now
Another big trend that happened this year is Wordle, the word game that took off in late December of 2021 and turned eve...
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Peloton's Mobile Revenue Grew 347% Since 2020
While we're on trends, we can't not talk about Peloton, the app that starred in the first This Week in Apps newsletter a...
Etsy Crosses a New Milestone and Has its Best Year Ever
Speaking of big years, another app that got a boost during covid lockdowns is also having an amazing 2022 -- that app is...
#86 - Beware the Keyword List If You Want Better Ranks
App Store Optimization tips about keyword placement, the keyword list, and generally how Apple's search algorithm treats competitive keywords.
This Week in Apps - The Top of the Top!
#143 - This week we're looking at the most downloaded and highest-earning apps and games, all at the same time. And Snapchat.
Candy Crush Continues to Grow! The Highest Earning Games in November
This week I crunched the numbers and ranked the highest-earning games in the US, where all the money is, and before yo...
Move Aside Tinder, There's a New(ish) Sheriff in Town - The Highest Earning Apps in November
Tinder has been the highest-earning app on Google Play in the US almost every month this year! Even better, revenue wa...
Does Anyone Still Care About Snapchat+?
A few months ago, Snapchat rolled out its first attempt at monetizing without ads. Snapchat took the App Store by stor...
Subway Surfers Takes a Hit - The Most Downloaded Games in November
This week I also crunched the numbers and ranked the most downloaded games (and apps, in just a bit) for the month. W...
CapCut Makes Its Move - The Most Downloaded Apps in November
If you've been a reader for long enough, you know how much I like to talk about CapCut, TikTok's (not really) free vid...
#85 - Can You Target Short Keywords with ASO?
This week we're looking at a two-character keyword. Is that too short to optimize for?
This Week in Apps - (Not) So Confusing
#142 - Qatar's streaming downloads are exploding right now, just like Peacock's revenue and Shop's downloads.
Peacock Scores BIG Thanks to the World Cup!
The World Cup is on at full force, leading millions to download apps to stream it all around the world. Last week I lo...
Downloads in Qatar Are up 116% in This Category
So far, I've looked at streaming app downloads in the US -- where many are skipping cable and instead streaming the Wo...
2022 Was a Confusing Year for Meditation Apps
Calm and Headspace, two apps that rose in popularity during lockdowns, are having the weirdest year so far in 2022. ...
Lensa AI Is an Old New Photo Editor That's Topping the Charts Right Now
A new app has climbed to the top of the charts in the US App Store. Yawn, right? Not exactly! This one's a bit differe...
Two Years in, Shop Is Having Its Best Season Yet!
A couple of years ago, Shopify rebranded its package tracking app Arrive into a hub for shopping that brought Shopify'...
#84 - The Algorithm Prefers Trends, But That's Not All
This is the most fundamental piece of ASO that so many people get wrong. Luckily it's very easy to fix.
This Week in Apps - It's All a Streaming Game
#141 - Disney's got a big hit, Hive tries to replace Twitter, Walmart's big Black Friday, and the hottest shopping apps.
The World Cup is Peak Streaming for Sports! Where are They watching?
The World Cup kicked off last weekend to lots of controversy and a weird schedule, but none of that stopped many from ...
Move Aside Mastodon, there's a New Twitter Replacer in Town
Leaving Twitter is all the rage these days. My entire timeline is full of people saying goodbye to the platform they'r...
Where's Everyone Shopping? The Most Popular Shopping Apps this Holiday Season
The holiday shopping season kickstarted very early this year. What used to start with Black Friday at the end of Novem...
Walmart's Big Black Friday Push Left Amazon Behind
Walmart and Amazon were both ready for battle this holiday shopping season. Amazon thought it'd beat everyone with its...
Disenchanted is Disney's Biggest Streaming Hit of the Year!
Disney's Enchanted was a huge success back in 2007, so long ago it was time for a sequel. That happened! Disenchanted,...
