📺 All of My Predictions Came True! Where ASO is Going
A review of ASO trends and expectations in 2022 + predictions for what you need to do in 2023
#82 - This is How Vrbo is Beating Airbnb
Brands like Airbnb and Vrbo need App Store Optimization just like smaller companies and even indie devs. Here's what happens when they don't.
This Week in Apps - Looking for Stability?
#139 - Gas is making money, the most downloaded apps and games, and the rise of cheap shopping (again).
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Where Facebook is (Still) On Top - The Most Downloaded Apps in October
Now that October is all done, and that I've looked at numbers related to the Twitter madness that's taken over the news ...
Which Social Platforms Grew the Most In the Last Few Years? Not Snapchat...
A lot has changed for social platforms over the last few years, and the trend is clearly visible when looking at downloa...
A Bit More Casual - The Most Downloaded Mobile Games in October
I crunched the numbers and ranked the most downloaded mobile games in the world for October, and it's safe to say ATT's ...
Millions of US Shoppers Downloaded This New Chinese Shopping App
Fast fashion, also known as cheap fashion, has been gaining momentum over the last few years. That market generally belo...
Gas, the Overnight Sensation, is Actually Making Money
I've been following Gas, an anonymous messaging app for kids I expected to disappear as quickly as it appeared. But I wa...
#81 - This is the Biggest Mistake Optimizers Make!
Stop making this simple ASO mistake and you'll start seeing more visibility for your app almost instantly.
This Week in Apps #138 - Everyone's Breaking Records!
Twitter's revenue grew in October, Mastodon's downloads rose after Elon's takeover, Taylor Swift broke the App Store, and more!
Amazon's New Play for Music Streaming
Spotify and Apple Music are the most popular destinations for music streaming these days (even though Pandora is one of ...
YouTube's About to Lock In Its App Store Revenue Lead
YouTube has become one of my main channels for acquiring knowledge and entertainment these days. In other words, it's wh...
Twitter's App Revenue Grew in October, But...
October is behind us, which means it's time to take a look at Twitter's in-app revenue. This month is a bit special - it...
Mastodon Sees Downloads Soar After Elon Took Twitter
Elon's takeover of Twitter prompted some users to look for an alternative. While there isn't a true replacement for Twit...
Taylor Swift Gave Ticketmaster a Brand New Record!
Taylor Swift made history last week by taking over all Top 10 songs on Billboard Hot 100 with her new album. She's the f...
#80 - Do Keyword Opportunities Still Exist?
Competing for ASO ranks is easier when you find keyword opportunities.
This Week in Apps #137 - Mixed Signals
NFTs are making a comeback, Snapchat's revenue isn't exciting, the Mac App Store, and more.
Snapchat's App Revenue Is... Stable
A few months ago, Snapchat gave its users the option to pay to get early access to features, and the first month of th...
The Mac App Store is Still Stuck...
For a long time now I've been hoping the Mac App Store will take off. Maybe it's because I'm a hopeless romantic, or m...
NFTs Skyrocket Reddit's Mobile Revenue to Highest Ever
Reddit's mobile app topped the charts for a good chunk of days last week. That demand also gave the red alien its bigg...
NFT Marketplace Veve Collectibles Revenue Down 84% in 2022
Reddit's foray into NFTs within a mobile app is exciting, but they're not the biggest or the highest-earning app to do...
The First Million - Did Marvel Get Monetization Right with Snap?
Marvel recently launched Snap, a card battler with your favorite MCU characters. Many like Snap's simpler approach to ...
📺 The Research Blueprint for Mobile App Success
The easiest way to beat your competition is by learning from them. This is how to do it right.
#79 - Apple's Own Apps Are Ranked Where They Shouldn't
You need to improve your ASO because Apple's original apps are appearing in more search results, including ones where they aren't relevant.
This Week in Apps #136 - What a Mess!
Truth Social launches on Android while Kanye West is buying Parler. Also, Peacock beats Netflix, Prime Day Redux, and Duolingo.
Trump's Truth Social Launches on Android - First Week Numbers
Trump's social network Truth finally launched on Google Play last week, nearly eight months after launching on the App S...
