This Week in Apps 3/24/23

This Week in Apps - The Ban That Isn't Coming

#156 - Why the US won't ban TikTok, AI chatbots take over mobile, the joy of subscriptions, and more!


Insights 3/24/23

The US Won't Ban TikTok Any Time Soon - Here's Why.

The US has been talking about banning Chinese-owned TikTok for a few years now. It got tense there for a minute in 2020,...


Insights 3/24/23

AI Chatbots Are Flooding the App Store and Google Play

In a very short span of four months, AI has made its way into the mainstream thanks to the magic of ChatGPT. It's become...


Insights 3/24/23

This is Why Short Sellers are Targeting Block's Cash App

News broke yesterday that Cash App, which is owned by Block (aka Square), is in trouble thanks to a variety of shady bus...


Insights 3/24/23

Prayer App Hallow's Subscription Time is Here. And It's Big.

Last month I looked at the quot;overnightquot; success of prayer app Hallow. Thanks to a massive Apple Search Ads campai...


Insights 3/24/23

LinkedIn is Turning Into the Next Instagram

LinkedIn's mobile revenue app has been on an up-and-to-the-right journey for several years now, growing as much as 5x si...


Videos 3/22/23

📺 Unlocking the Power of Apple Search Ads (ASA) to Grow Downloads

If you don't do Apple Search Ads right you'll burn your money with poor results. Here's how to do it right.


Keyword Teardowns 3/20/23

#98 - Little Changes Make a Big Difference for App Store Optimization

Small apps have just as many opportunities for discovery as the big ones with App Store Optimization


This Week in Apps 3/17/23

This Week in Apps - All About the Money!

#155 - 2023 is shaping up to be a big year for revenue in the App Store. Maybe even for Twitter...


Insights 3/17/23

Twitter's Mobile Revenue Hit a New Milestone in February

February is behind us, which means it's time to check in on my favorite social network's mobile revenue. I've been wa...


Insights 3/17/23

Does Anyone Still Pay for Snapchat's Premium Subscription?

Another fairly recent subscription I've been keeping an eye on is Snapchat, which I called a paid beta when it first l...


Insights 3/17/23

Peacock & Paramount+ Doubled Monthly Revenue in the Last 12 Months

Did you think the streaming race is over? That HBO Max and Disney won while the others flail? You'd think that if yo...


Insights 3/17/23

Five Months In, CapCut Is a Bigger Threat to Video Editors Than Expected!

I've been following the rise of CapCut, TikTok's video editing app, for quite a while now. CapCut launched as a free...


Insights 3/17/23

What Does Temu's Latest Milestone Mean for App Makers?

Temu has been on the App Store since September of last year, but unlike many most other apps that come and go, Temu di...


Keyword Teardowns 3/6/23

#97 - How Important Are Downloads for App Store Optimization?

Do you think the App Store ranks apps with more downloads higher?


This Week in Apps 3/3/23

This Week in Apps - What a Start!

#154 - Twitter Blue launched in Japan, Audible and Google Photos are off to a strong start, a look into App Preview videos, and more!


Insights 3/3/23

Twitter Blue Launched in Japan - How Many Subscribed?

February is behind us, which means it's time to look at Twitter's mobile revenue! Actually, not this week - I want to ...


Insights 3/3/23

New Year's Resolutions Push Audible's Revenue to a New Peak

Earlier this week I wrote a keyword teardown for the keyword "audiobooks". The teardown was inspired by so many people...


Insights 3/3/23

Google Photos Rakes in Big Bucks - Revenue Soars in 2023!

Google Photos is one app I rarely come across when looking for exciting apps or trends. I'm not entirely sure why, but...


Insights 3/3/23

It's 2023 and AR Hasn't Taken Over the App Store or Google Play (Yet?)

Have you heard anything interesting about AR recently? I haven't... Just a few short years ago, however, Augmented Rea...


Insights 3/3/23

To Video or Not to Video - How Many Apps & Games Have App Preview Videos

If a picture is worth a thousand words, a video should be worth at least a thousand pictures, or a million words (depe...


Keyword Teardowns 2/28/23

#96 - How to (Not) Do App Store Optimization

The most common ASO mistake, and also the simplest one to fix, is what I call the cardinal sin of ASO. Are you a sinner?


Insights 2/24/23

Just How Big is the Apple TV App Store in 2023?

When the Apple TV App Store opened up in 2015 it had a lot of promise. Knowing how hard it is to develop for big game ...


Videos 2/24/23

📺 Turning Revenue Into Growth with Martin from PollenVC

Ariel sits down with Martin to discuss the "growth" machine that can exponentially grow your revenue.


This Week in Apps 2/24/23

This Week in Apps - Not the Best Time for That...

#153 - Authenticator apps are all the rage right now, news fatigue is real, Apple Search Ads is responsible for the top apps, and more!


Insights 2/24/23

Need an Authenticator App? Here are the Most Popular Options

Twitter recently made a security change that forced its non-paying users who use 2-factor authentication to start usin...


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