Why is Clubhouse is Splitting Up?
Clubhouse, the OG audio-only social network that exploded in 2021 and started a new (but short-lived) trend, has announc...
Twitter's In-App Revenue Rebounded in July, But Ever So Slightly...
Twitter's new hellish quot;normalquot; continued in July as Elon pulled out of the deal he fought so hard to get and Twi...
The Same but Bigger – Ranking The Highest Earning Apps in July
This week, I ranked the highest earning apps in the US, where much of the money is, this list is almost an exact copy of...
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TikTok Reclaims the Lead! The Most Downloaded Apps in the World in July
Time for our monthly ranking of the most downloaded apps in the world for July. The gist for July is that one app disapp...
What to Make of Unity's Love Triangle + The Numbers That Matter
A few weeks ago, Unity and ad network ironSource announced they're merging. I looked at the number of apps and games usi...
#69 - Why is No One Targeting This Keyword?
Use keyword opportunities to get more visibility for your mobile apps. Here's a simple example of one.
This Week in Apps #125 - Another Overnight Success
MD Vinyl took over the App Store, Jackpoket won the lottery, the highest earning games made more money in July, and more!
Another Overnight Sensation Comes and Goes - The Numbers Behind MD Vinyl
A new(ish) app jumped to the top of the App Store last week and in a true "overnight success" fashion, dropped far and...
The App That Won the Mega Millions Lottery
The Mega Millions lottery had its biggest jackpot, a whopping 1.3 billion. I'm not a lottery player, so I didn't care ...
Global Demand for Games Declined by 9% in July - Here are the Most Downloaded Games in the World
July is behind us, which means it's time for me to crunch the numbers and rank the most downloaded mobile games in the...
In-Game Spending in the US Grew in July - Here are the Highest Earning Games
This week I also ranked the highest earning games in the US in July. Judging by the big drop in downloads, I expected ...
Scooter Apps are Gearing Up for their Best Year of Downloads
Scooter rental apps peak in August. That's been the case every year since electric scooters became a serious mode of t...
#68 - Downloads Don't Matter for ASO – This Related Signal Does!
Curious how Apple's search algorithm ranks apps? This is how.
This Week in Apps #124 - Was that a Mistake?
Instagram's in trouble, streaming's still a battle, React Native vs. Swift, India, and more!
Instagram is Trying to Become TikTok, and Not Because It's Losing.
Instagram recently announced that it'll start turning all videos uploaded by users into Reels. A seemingly small but v...
Paramount+ Hit New Revenue Highs
Streaming is still hot, and I'm not referring to HBO Max holding on to its top spot on the Top Grossing chart in the U...
Is React Native Still a Hot Non-Native Option for App Development?
I've been seeing a lot of chatter about native vs. non-native app development on Twitter lately. Most people are curio...
The Real Reason India Banned Battlegrounds Mobile India
Earlier in the week, the government of India forced Apple and Google to remove Battlegrounds Mobile India from their s...
The Home Depot Hit a New All-Time High
Summer is a great time for some home improvement. Even I've already been to the Home Depot a few times, and I live in ...
#67 - Are Longer Keywords Worth Optimizing For?
Should you include long keywords in your ASO, or should you eliminate those from your list?
📺 You NEED this to Rank Better on the App Store with Antoine from WeTransfer
Ariel sits down with Antoine van der Lee to discuss growing ratings
This Week in Apps #123 - But Will They Pay?
How much are Snapchat and Telegram making with their new subscriptions? Amazon's massive Prime Day, and more!
Is Amazon Prime Day Still Worth it (for Amazon)?
Amazon wrapped up its annual Prime Day event here in the US last week, and I was very curious to see how many new mobi...
Snapchat Turns on Subscriptions – But Will They Pay?
Snapchat did it. Last month, the folks at Snap released Snapchat, a paid subscription that does pretty much nothing. W...
Telegram Turns on Subscriptions – But Will They Pay?
Telegram, the messaging tool that became indispensable during the war in Ukraine, decided it was time to start making ...
Planet Fitness Hit Its Peak, Now Comes the Cooldown
When the summer started, gym franchise Planet Fitness [skyrocketed to the top of the App Store]() after offering acces...
