Is Everyone on Vacation? The Most Downloaded Apps in August
August is behind us, marking the end of summer and the return to school and work. But before the gold and glimmer have b...
Stream Stream Hooray! The Highest-Earning Apps in August
I crunched the numbers and ranked the highest-earning mobile apps in August and can tell you right now, August was a qui...
Whiteout Heats Up – The Highest Earning Games in the World
We crunched the numbers and ranked the highest earning mobile games across the App Store and Google Play in August 2025.
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Roblox Has #1 on Lock – The Most Downloaded Games in the World
We crunched the numbers and ranked the most downloaded mobile games across the App Store and Google Play in August 2025.
I have 15+ yrs of App Marketing Knowledge.. Ask me Anything
Ariel answers live Q&A on ASO, Apple Search Ads, Google Play growth, keywords, screenshots, pre-orders, and app marketing strategy from 16+ years.
App Expert Reveals How to Improve Conversion w/ Julie Tonna
Practical discussion on app store conversion optimization, custom product pages, and aligning ads, pages, and onboarding to boost installs.
This Week in Apps - A Challenging Summer
#256 - This week we're looking at the biggest winners in July, checking in on X's monthly revenue, looking into Gmail's massive revenue growth in July, and exploring a chart topper.
ChatGPT Eats into TikTok's Lead - the Highest Earning Apps in July
July is in the rear view mirror, and as the hot summer continues, it's time to rank the highest earning apps in the worl...
Unstoppable, Just Unstoppable! The most downloaded apps in July
July was an interesting month in terms of revenue, but even more interesting in terms of downloads. ChatGPT was the m...
This App Claims to Earn You Money But Might Just Be Losing Money for Everyone Involved
A few weeks ago, an app called Claim rose to the top of the App Store. With a name like Claim - Make Them Pay, I immedia...
Gmail Is Free, but That Didn't Stop It from Having Its First $100M Quarter
Most people think Gmail is free, and to many it is, but as soon as you need additional storage, everything changes. On ...
X's Mobile Revenue Stays Put While Downloads Take a Tumble
July's numbers are in, and it's time for my monthly check-in on X's revenue performance. The good news is that revenue ...
How to Get the Most Out of Custom Product Pages
Learn how Ariel uses custom product pages to boost App Store conversion, structure strategies, analyze competitors, and prepare for iOS 26.
This Week in Apps - All News is Good News
#255 - Tea continues to grow even after its big mess, demand for VPN apps is skyrocketing in the UK, a big achievement for Clash Royale, and the most downloads + highest-earning games in the world in July.
From Gossip to a Massive Data Leak: Tea's Wild Ride
Every now and then, an app comes out of nowhere and completely takes over the charts. In the last few weeks, that app wa...
Demand for VPN Apps Skyrockets in the UK After Online Safety Act
A few weeks ago the Online Safety Act went into effect in the UK forcing many types of websites to verify the age of sur...
Monopoly Still Makes Bank - The Highest Earning Games in the World
July brought some noticeable shake-ups in the top earning ranks, and one of them came with a monocle. Let's break it dow...
Roblox Regains the Crown – The Most Downloaded Games in the World
The tug-of-war between Block Blast! and Roblox took another turn in July and this time, Roblox came out swinging. On...
A Decade On, Clash Royale Just Did What Few Games Can
Give players something fresh, and they'll show up and spend big. That's exactly what happened last month, when Clash Ro...
Screenshot Tips Proven to Convert: Live Product Page Teardown
Deep-dive teardown of real App Store screenshots, showing how to boost conversion and discovery with iOS 26, custom product pages, and keyword-aware visuals.
This Week in Apps - Converting Much?
#254 - Custom Product Pages are more popular than you think, Peacock is out-streaming Disney+ and HBO Max right now, Grok is messing with X's revenue, and our monthly roundup of mobile games.
Custom Product Pages Are the App Store's Secret Weapon
One of the most effective ways to turn views into downloads is to show users exactly what they're looking for. On the A...
Peacock's Mobile Revenue Overtook Disney+ for the First Time
I didn't think I'd see this happen, but it did and I'm here to write about it. Peacock's mobile revenue overtook Disney'...
Grok Gives and Grok Takes – Checking In on X’s Mobile Revenue
June is behind us which means it's time for my monthly check-in on Xs mobile revenue. The gist: revenue is up a bit, but...
A Double Portion of Pokémon - The Highest Earning Games in the World
There's been a disturbance in the eerie calm that's fallen over the top-earning charts as of late, and it has to do with...
Blocks or Blox? That is the Question - The Most Downloaded Games in the World
June's biggest games by downloads were largely the same as in May, with one noteworthy exception. Let's see how they sta...
