Insights

Trump's Truth Social Launches on Android - First Week Numbers

Trump's social network Truth finally launched on Google Play last week, nearly eight months after launching on the App S...


Insights

Will Kanye West Buying Parler Legitimize It Enough?

There's a lot going on with Kanye West right now, none of which I really want to think about, except for this one thing ...


Insights

Amazon's Second Prime Day of the Year Didn't Really Impact Downloads...

Amazon tried something interesting this year by attempting to kick off the holiday shopping season before Thanksgiving o...


Insights

Peacock's Latest Release Helped It Overtake Netflix

The streaming race got some attention again this week after mostly being over for a while. The big news was Netflix's pl...


Insights

Duolingo Hits Highest Revenue Ever in Q3

Duolingo is the most popular app for learning a new language. And I say that strictly by looking at estimated revenue gr...


Keyword Teardowns

#78 - Zoom is Trying App Store Optimization - Incorrectly...

Many enterprise apps make 3 App Store Optimization mistakes that really hurt their discovery


This Week in Apps

This Week in Apps #135 - It's a Big Shuffle!

BeReal has been dethroned, and not by TikTok. China continues its US takeover, and Uber sees the most growth in new drivers ever.


Insights

Candy Crush is Unstoppable! The Highest-Earning Games in September

This week I crunched the numbers and ranked the highest-earning games in the US in September, and unlike downloads, this...


Insights

TikTok's Newest App Crossed a New Milestone

A few weeks ago TikTok rolled out a BeReal clone called TikTok Now to try and slow down the massive growth of BeReal. I...


Insights

Move Aside BeReal - There's a New #1 App and It's Not TikTok

This week a new app rose to the top of the charts in the US, nudging BeReal and TikTok down. I initially thought it woul...


Insights

Uber Added Nearly 1,000,000 New Drivers in the US Last Month - Lyft Didn't

Uber has had a very strange few years. On the one hand, demand for its flagship app dropped significantly when lockdowns...


Insights

This Looks Weird - The Most Downloaded Games in September

This week I rounded up the most downloaded games in the world in September and... There are a few weird things here. Bu...


This Week in Apps

This Week in Apps #134 - Is It Finally Happening???

Demand for dating apps explodes, Twitter's first year of in-app revenue isn't exciting, Google and Microsoft battles, and more.


Keyword Teardowns

#77 - What They Don't Tell You About Apple Search Ads and ASO

Paid ads impact your organic discovery. If you do ASA wrong you could really hurt your ASO.


Insights

The Highest-Earning Apps in September

This week I ranked the highest-earning apps in September in the US, where much of the money is. And I'm happy to repor...


Insights

A Battle for Productivity - The Most Downloaded Apps in the World

I started in reverse, but this week I also ranked the most downloaded apps in the world in September. And while I'm go...


Insights

The First Year For Twitter's In-App Revenue Was Full of Ups and Downs

Every month I look at Twitter's monthly recurring revenue (MRR), but September was a special month, marking a year of ...


Insights

Dating App Downloads Explode After Years of Stagnation

Dating apps have seen both downloads and revenue grow drastically this year. Downloads grew a lot in 2020 as lockdow...


Insights

Paramount+'s Mobile Revenue Hit a New Peak

Streamer Paramount crossed a new milestone in September. The service, which launched in 2021, hit gross MRR of 20M. !...


Keyword Teardowns

#76 - Optimizing For the Most Competitive Keyword in the App Store

You can rank for even the most popular keywords if you know what mistakes to avoid - here's how.


This Week in Apps

This Week in Apps #133 - Already Breaking Records

Demand for weather apps grows, the browser war is over, Canva hits a new milestone, and more.


Insights

Hurricane Season Pushes Demand for Weather Apps

Hurricane Ian hit Florida this week, wreaking havoc along every inch it touched. Before I get to the data, I hope you we...


Insights

Dunkin Fumbles a Great Growth Opportunity

Thursday was National Coffee day, an amazing opportunity for stores to add users to their rewards programs via app. That...


Insights

Demand for Parler is Spiking Where You Wouldn't Expect it To

Parler's return to Google Play was met with silence with daily downloads in the low hundreds. But this week I noticed do...


Insights

Canva Becomes One of the Highest-Earning Apps in the US

Canva is one of those apps that if you need the functionality you know about it, and if you don't you probably don't... ...


Insights

Firefox is Blaming Apple and Google for its Failure, But is it Really Their Fault?

Earlier this week, browser maker Firefox released a report that blames Apple, Google, and other OS makers for the lack o...


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