Netflix Games Pick Up Serious Steam in May
Netflix has been a game developer for almost a year now. Can you believe it? Combined downloads of those games crosse...
Data Confirms - Crypto Winter Has Been a Long Time Coming
The value of Bitcoin continued to drop this week, almost dipping below 20,000 for the first time in a long time. Many ...
Etsy Hits Highest (Ever) Off-Season Downloads
Shopping has become one of the most popular activities done on our mobile devices. From clothes to groceries, the conv...
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#61 - Opportunities Are All Around You, If You Look...
Targeting a keyword because the competition is targeting it isn't always the best strategy. Here's what you can do instead.
This Week in Apps #117 - All Fun & Games...
Saving on gas, Diablo rolls out to mobile, one plant finder is crushing it right now, and the most downloaded apps and games.
High Gas Prices Lead to... Lots of Downloads
Everyone is talking about the high gas prices here in the US, and with good reason. Prices have gone up so much they'r...
Diablo Immortal Hits the App Store, and Users Feel the Squeeze
If you're a gamer or an old timer, the name Diablo should be familiar to you. I'm at least one of those two (I'll let ...
This Plant Finder App is Crushing It Right Now!
I look at the top charts quite often, as you would expect, and lately, I've been seeing a lot more of one app I really...
Instagram is Getting Close! The Most Downloaded Apps
This week I crunched the numbers and ranked the most downloaded apps in the world in May. Let's look at the list, whic...
Let's Get Hyper Casual! The Most Downloaded Games
This week I (also) crunched the numbers and ranked the most downloaded games in the world in May. Get ready to get (hy...
#60 - Don't Optimize for the Wrong Keyword
The keyword that makes sense intuitively isn't always the more popular keyword. That's why you need data!
This Week in Apps #116 - Where Are They Going???
Is Coinbase still relevant? How's Apex Legends Mobile doing? Is Twitter's revenue growing? + Peloton and Paramount+.
Is Crypto Dead? Coinbase Loses Significant Downloads in 2022
Coinbase enjoyed an amazing couple of years. Uncertainty during lockdowns drove more regular folks towards crypto and ...
Apex Legend Mobile's First Two Weeks in Numbers – They're Big!
A new old game crossed the platform line from console to mobile a few weeks ago and immediately took command of the Ap...
Twitter's Monthly Revenue Continues its Modest Growth
Twitter has been through a lot in May... I'm not going to talk about any of that. Instead, I'm going to check in on Tw...
Peloton's New Direction is Paying Off
Peloton, the high-end exercise bike company that took off during the pandemic and crashed right after, has hit a new m...
Gooooooal! Paramount+ Sees Most Downloads Since Launch
Last week Paramount had the most downloads it's ever had in a single day. In the past, new movies or TV shows led to a...
#59 - When Downloads DO Matter for ASO
What can we learn by analyzing keywords related to games? That developers make the same mistakes as with apps...
This Week in Apps #115 - Not More of the Same
Fast food doesn't get apps, but Planet Fitness does, and it means a lot of downloads. That and more in This Week in Apps.
Wendy's Goes on Sale – Looking at Downloads, It's Obvious Why...
This week, my favorite fast-food chain [hung a big "for sale" sign on its door](https://www.cnn.com/2022/05/25/busines...
Planet Fitness Gets It – Muscles Ahead of TikTok and Instagram!
I'm always on the lookout for clever campaigns that come with a bang, and this week, I came across a great one that's ...
Who's Going to Dominate Buy Now Pay Later?
Earlier in the week, Buy Now Pay Later leader [Klarna announced it's letting go 10 of its workforce](https://www.pymnt...
Grubhub Fumbled a Big Campaign but Still Got Some Downloads
Have you ever heard the saying "there's no such thing as free lunch"? Last week food delivery app Grubhub [reiterate...
Googling in the Browser is So 2021...
Amid all the chaos, shortages, and market volatility, I found a rather simple trend that's still interesting. Search ...
#58 - Where to Use Keywords? Name vs. Subtitle vs. Both
You SHOULDN'T do this to your most important keywords if you want to rank high. It's an easy mistake to avoid.
This Week in Apps #114 - Lots of Turbulence Ahead
AppLovin acquires Wordle, Airbnb loses its crown, Twitch too, Bumble stumbles, and VPNs still dominate Russia.
