App Store Optimization is a Numbers Games
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#6 - Does Catgory Impact ASO Ranks?
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#5 - The Thing About Keyword Duplication...
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
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#4 - Age Isn't Just a Number...
Why are all bingo apps copying the same bad keyword use pattern??? And, why bundles are maybe relevant (for ASO)
#3 - Keyword Placement is the Name of the Game!
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#2 - Do Downloads Matter for ASO?
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#1 - Why Did Apple's App Store Algorithm Choose These Apps?
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
App Teardown: What Can We Learn From Food Delivery King DoorDash?
An analysis of the ASO strategies used by DoorDash in the U.S. App Store
App Teardown: Even the NBA Needs App Store Optimization
An analysis of the ASO strategies used by the official NBA app in the U.S. App Store
🎮 The Top Mobile Games in June by Downloads and Revenue
We crunched the numbers and ranked the games with the most downloads and revenue across the App Store and Google Play in June 2021.
App Teardown - How CNN Fights Aggregators with ASO
An analysis of the ASO strategies used by CNN in the U.S. App Store
App Teardown - Smule's Musical Domination is Threatened
In this teardown we'll look at Smule Karaoke's performance and keywords in the U.S. App Store
Getting the Most out of Custom Product Pages in the New App Store
The art of landing page optimization is (finally) coming to the App Store. Here's what you need to know.
📺 AF Chat: WWDC 2021 Recap with Joe Cieplinski
WWDC is over and after a week of sessions we have a good idea of what's new for businesses (think, tools to get more downloads)
App Teardown - Why Splice is the #1 Video Editor in the App Store
In this teardown we'll look at Splice's performance, keywords, and screenshots in the U.S. App Store
📺 Live App Teardown Session #7: Sunbasket and Game Defense
Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.
Season 3 Recap - Highlights From 13 App Teardowns
We analyzed 13 apps and games this season. Here are the most important highlights.
📺 AF Chats: Using Competitive Intelligence to Drive Growth with Ian Irving from The BBC
CI can bring many benefits to the Enterprise. Here's how it helps The BBC
ASO Teardown - Coinbase is an App Store Optimization Machine!
In this teardown we'll look at Coinbase's performance, keywords, and screenshots in the U.S. App Store
📺 Live App Teardown Session #6: Design Home, Intervals Pro
Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.
App Teardown: A Look at the Most Downloaded Podcast Player
In this teardown we'll look at The Podcast App's performance and keywords in the U.S. App Store
16 A/B Tests You Must Try If You Want More Downloads
Want to convert more page views into downloads? Here are ready-made experiments you need to run to fine tune your ASO.
📺 AF Chats: The Differences (and Similiarities) in ASO for Apps vs. Games w/ Parker Moore
ASO for games is a top 2021 trend, but while the tools for ASO are the same for both apps and games, the strategies can be a bit different.
ASO Teardown - Tubi Owns Movies, but Can It Take on Netflix?
In this teardown we'll analyze Tubi's performance and keyword strategy in the U.S. App Store
