#62 - The Answer to Competition is... Focus
This is how can new apps and games compete for better search results on the App Store.
#61 - Opportunities Are All Around You, If You Look...
Targeting a keyword because the competition is targeting it isn't always the best strategy. Here's what you can do instead.
#60 - Don't Optimize for the Wrong Keyword
The keyword that makes sense intuitively isn't always the more popular keyword. That's why you need data!
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#59 - When Downloads DO Matter for ASO
What can we learn by analyzing keywords related to games? That developers make the same mistakes as with apps...
#58 - Where to Use Keywords? Name vs. Subtitle vs. Both
You SHOULDN'T do this to your most important keywords if you want to rank high. It's an easy mistake to avoid.
#57 - The Interplay Between Keyword Placement and Ratings
How you work keywords into your app's name, subtitle, and keyword list can make or break its ability to rank well. Here's an example.
#56 - The Key to Apple's Heart
The App Store rewards apps and games that leverage certain features over apps and games that don't.
#55 - Not Impossible (If You Know What to Do)
Are popular and competitive keywords impossible to penetrate? Not really. Here's what you need to know.
#54 - Who You Compete with Isn't Always a Competitor
A quick look at how apps that do nothing like what yours does can prevent you from showing up in search results.
#53 - You Better (Apple) Watch It
Can the devices your app runs on help with App Store Optimization? Here's an example showing it just might...
📺 Live App Store Optimization Checkup and Q&A
Ariel analyzes apps submitted by the audience using his checkup process + answers questions about App Store Optimization (ASO).
#52 - The Thing About Ratings (and Keyword Placement)...
Get the most out of your ratings by finding keywords they'd give you the most boost in. Here's how.
#51 - That's a Total Takeover!
The two things you need to do right to get more downloads with ASO
#50 - Ratings Run the Show
To see results from App Store Optimization you need to make sure you're concentrating on these two core activities.
#49 - A Clever Approach to ASO
One of the worst things you can do to your app is target the wrong keywords. Here's what you should do instead.
Are You Hurting Your Organic Success Without Knowing? Here's How to Check
Here are all the checks I run on apps and games to make sure they're ready for ASO.
📺 Live App Store Optimization Q&A
Ariel answers questions from the live audience about App Store Optimization and app marketing.
#48 - You Can't Beat the Trend
The App Store boosts apps and games that have a strong trend, but it's still all about ratings.
ASO is Changing in 2022 — 6½ Trends to Watch
Don't let changes to the algorithm ruin your chances of organic discovery. Here's what you need to know.
#47 - Watch Out, The Algorithm is Broken!
I stumbled on what I believe is a bug in Apple's search algorithm that could be hurting your ASO.
#46 - This Is What You Have to Concentrate on Right Now
What do you need to rank well in search results in 2022 isn't downloads.
#45 - You Can No Longer Get This One Wrong
This part of your app's metadata has become bery important in the last year. Don't get it wrong.
#44 - Apple Will Help You If You Do This
Here's a simple trick to boost your keyword ranks in the App Store
#43 - Is Instagram a Good Keyword?
What does optimizing for the most popular keyword in the App Store look like?
