#74 - What Do You Need to Rank for the Hottest Keyword Right Now?
Here's what you need to know in order to get your apps to rank in very popular ASO keywords
This Week in Apps #131 - China Takes Over the App Store
Who's using App Tracking Transparency? Why is TikTok cloning BeReal? Also, Widgets and games.
iOS 16 Propells Widgets to the Top of the App Store
iOS 16 launched this week and much like two years ago, when iOS 14 rolled out, one type of app is getting a lot of love ...
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Only 4% of iOS Apps Use App Tracking Transparency
Last week's insight into which apps use Apple Search Ads resulted in a few questions from readers about the connection b...
China Mints New Winners - The Most Downloaded Games in August
This week I rounded up the most downloaded games in the world, and let me skip the intro and dive right into the data be...
One of the Highest Earning Games Broke a Record in August
This week I ranked the highest-earning games in August, and while downloads decreased in August, revenue didn't. Well, f...
TikTok Rolls Out a BeReal Clone Because it Must
BeReal is still the most downloaded app in the US App Store, beating not just Instagram but now also video king TikTok. ...
#73 - Data Beats Gut for App Store Optimization
This little mistake many make with their ASO means fewer organic downloads. It's an easy one to fix!
This Week in Apps #130 - What a Mess!
Do you need to use Apple Search Ads to succeed on the App Store? This SDK angered the FTC, Telegram, and more.
61% of the highest Earning iOS Apps Use Apple Search Ads
Apple Search Ads have become much more popular in the last year, and many big companies have shifted their ad budgets ...
The FTC is Suing One of the Largest Mobile Attribution Networks
I came across a piece of news that barely got any visibility but is incredibly important to our industry. [The Federal...
BeReal Made the List – The Most Downloaded Apps in August
This month I crunched the numbers and ranked the most downloaded apps in the world in August, and BeReal, the latest s...
HBO Max Breaks Ahead of Disney+ – The Highest Earning Apps in August
This month I crunched the numbers and ranked the highest earning apps in the US, where most of the money is on the App...
Telegram Reaches $1,000,000 MRR After 3 Months
Recently several apps that have been free for a long time started offering paid tiers in order to create a revenue str...
#72 - An Important ASO Signal You Might Have Overlooked
The algorithm has an interesting quirk that when ignored could really hurt your game's downloads.
This Week in Apps #129 - Twitter's Finally Growing (its Revenue)
Twitter's in-app revenue grew a lot in August, how many downloads is an Elon Musk tweet worth? Location tracking, banks, and more.
Elon Musk's Tweet Gives Zero a Surge of Downloads
Earlier in the week Twitter kingmaker Elon Musk did something he hasn't done in a while. Elon helped an app get downlo...
Twitter's Recurring Revenue Grew Double Digits in August
Speaking of Elon! August is behind us which means it's time to take a look at Twitter's in-app revenue. I've been doin...
This Location Tracking App is Earning Millions of Dollars!
I love finding apps that hit new all-time highs, especially when those highs have a dollar sign in front of them, and ...
Trump is Driving Downloads Again, But Not to the App You'd Expect
Ex-president Donald Trump has commanded the news lately. I don't want to get into the politics of it, but I expected s...
Demand for Real Bank Apps Outpaces Virtual Bank Apps in 2022
Apps from Bank get downloads. Quite a few downloads. Growth wasn't amazing, but it was certainly stable. And then came...
#71 - Dropbox is Using ASO And There's Nothing Wrong With That
I took a look at an ASO from Dropbox that drew unnecessary ire from John Gruber
This Week in Apps #128 - Instagram Wants to Be Real...
Summer might be coming to a close but for BeReal things are just getting started. Also, Peacock, Bath & Body Works, Telehealth apps, and more.
BeReal is Now Posing a Clear Threat to Instagram's Growth
Instagram is prototyping a new feature that'll ask users to take pictures at a specific time and share them with their...
Peacock's Revenue Continues to Grow, But Not as Fast
Streaming apps are in a weird place right now. The last few years have been very kind to those who tried, but recently...
This Retailer (Finally) Figured Out Mobile, and Downloads Exploded!
Discounts are a great way to get people to take action. I looked at how restaurants do that more than once. Not all do...
