How To Run an A/B Test in App Store Connect (aka. Product Page Optimization)
A/B testing is the easiest and best (and safest) way to grow your downloads. Here's how to actually do it!
This Week in Apps #111 - They're All Talking About It!
Apple's about to delete 35% of the App Store, Elon doubles Twitter, Trump joins his own social media network, and more.
Trump Leads the App Store
Remember Truth Social, the Twitter clone launched by Donald Trump earlier this year? The app many thought could have...
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Everyone (Isn't) Leaving Twitter
The big news this week came after a few weeks of internet struggle for iron man. Elon Musk has officially acquired Twi...
Apple Gets Ready to Eliminate Almost 30% of Apps in the App Store
News emerged last week that Apple has been emailing developers who haven't updated their apps in over two years and th...
Dating App Hinge Hits a New All-Time Revenue High
One of the apps Apple isn't sweeping any time soon is Hinge, the dating app that's been chasing big swipers Tinder and...
Airbnb Beat COVID, Sets a New Daily Downloads High
It's been a while since we looked at how apps that were hit the hardest by covid lockdowns are faring. I'm happy to sh...
9 Common ASO Mistakes That Hurt Your Downloads
Is App Store Optimization not working as you'd hoped? You're probably making some of these common mistakes.
#55 - Not Impossible (If You Know What to Do)
Are popular and competitive keywords impossible to penetrate? Not really. Here's what you need to know.
This Week in Apps #110 - That's a Lot of Lost Downloads
Facebook lost 60% of downloads, Netflix too, but SHEIN, BeReal, and Tesla didn't. Quite the opposite.
Facebook's Downloads Are taking a Nosedive Right Now
What's one popular app you can blindly expect to top the download charts without hesitation? If you said Facebook, you...
Netflix's Subscriber Loss Isn't a Real Surprise (If You Look at This)
This week Netflix disclosed that it [lost subscribers in Q1 of 2022](https://www.cnn.com/2022/04/20/media/netflix-stoc...
Tesla's Downloads Hit a New High
One little thing I noticed this week is that Tesla hit a new milestone. Although most news coverage these days revol...
The French Photo-Sharing App That's Taking Over the App Store
Ready for something new? BeReal is a photo-sharing app with a unique spin it asks you to snap a photo of yourself at ...
Renewed Demand for SHEIN Results In an All-New High
Shopping thrifty? After a surprising end to 2021, fast-fashion shopping app SHEIN has hit a new milestone. SHEIN, the...
📺 This Is Why People Don't Buy Your Subscriptions, with Jake from Superwall
Ariel sits down with developer turned tool maker Jake Mor to discuss paywalls and how they can convert more
#54 - Who You Compete with Isn't Always a Competitor
A quick look at how apps that do nothing like what yours does can prevent you from showing up in search results.
This Week in Apps #109 - Off to a Weird Start...
CNN Joins the streaming race, the new (old) widget that's taking over the App Store, the highest earning apps and games, and more.
The Highest Earning Apps in March
This week I crunched the numbers and ranked the highest-earning apps in the US. I [ranked downloads](https://appfigure...
The Highest Earning Games in March
Remember how game revenue was [surprisingly low in February](https://appfigures.com/resources/insights/20220408/3-did-...
What's With These Widgets Going Viral???
Another week, another widget shooting to the top of the App Store. Wait, I definitely said that recently. Yes, yes I d...
CNN Joins the Streaming Race, But Slower Than Expected
After lots of talk and preparation, CNN finally launched a paid/premium streaming tier into its mobile apps this month...
TikTok's Takes Aim at a Very Lucrative Industry
I've been talking about CapCut quite a bit. And with reason. CapCut is a newcomer into the lucrative video editor spac...
#53 - You Better (Apple) Watch It
Can the devices your app runs on help with App Store Optimization? Here's an example showing it just might...
This Week in Apps #108 - What's with All That Growth?
The most downloaded apps and games, HBO Max eats discovery+, Reddit triples, and more!
What Does Discovery+ Mean for HBO Max?
The great consolidation of streaming services is starting, and it's the leader, HBO Max, that's leading the way. In t...
