TikTo's Newest Achievement
Social media is slowly becoming all about creator monetization. We can see that when looking at Twitch's and TikTok's ...
#5 - The Thing About Keyword Duplication...
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#4 - Age Isn't Just a Number...
Why are all bingo apps copying the same bad keyword use pattern??? And, why bundles are maybe relevant (for ASO)
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#3 - Keyword Placement is the Name of the Game!
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
This Week in Apps #74 - Dating Apps Score, What's Turo, PUBG's Return, and more
This week we, again, use data to analyze future IPOs, see a shifting trend in how couples meet, and take a closer look at App Tracking Transparency.
Dating app revenue balloons
As I was analyzing revenue trends this week, I noticed Tinder has been crushing it. Then I noticed Bumble's on a simil...
The numbers behind App Tracking Transparency
It's been a while since I last looked at the numbers behind Apple's attempt to end Facebook (aka App Tracking Transpar...
Ranked: The top games in July
We rounded up the top games, by downloads and revenue, for July, and here are the results: 
#2 - Do Downloads Matter for ASO?
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#1 - Why Did Apple's App Store Algorithm Choose These Apps?
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
This Week in Apps #73 - Look at Them Grow!
Weather apps show massive growth in revenue, as does Disney+. Instagram kicks TikTok, and Square gets into the Buy Now Pay Later game.
The Top Mobile Apps in July by Downloads and Revenue
We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in July 2021.
Weather apps = cash machines
If you've been paying attention to the news or the Air Quality Index lately, you'd know that a lot is going on right n...
Instagram dethrones TikTok
We just published our monthly report of the most downloaded apps in July, and it comes with a small surprise. 
Square wants you to spend more money
Buy now pay later services have seen a serious boom in the last few years. A combination of more time to shop and easi...
Who's this other Uber?
If I'd ask you to name a company that can give you a ride, deliver food to your door, and rent you an electric scooter...
What a month for Disney+
July was a busy month for Disney. It opened with Black Widow, which had fans waiting to see since 2004, and ended with...
App Teardown - Yummly Owns Search Results
An analysis of the ASO strategies used by Yummly in the U.S. App Store
This Week in Apps #72 - It's All About the Money
Netflix gets into games, Peacock's enjoying the Olympics, and so is Snapchat, and Nintendo is getting serious about cutting its losses.
Going for gold!
After delays and controversy, the Olympic games finally kicked off in Japan last Friday. Are people interested in wa...
Why is Netflix playing games?
Netflix announced that they're expanding into a new area--mobile game development. That's right, Netflix wants to to...
Not a doctor
Nintendo announced last week that it's going to hit the undo button on Dr. Mario World, the game they released just be...
Clubhouse is open to all, but...
Clubhouse, the audio-twitter, has been making big moves over the last few months. First, it rolled out an Android app,...
