Subway Surfers Takes a Hit - The Most Downloaded Games in November
This week I also crunched the numbers and ranked the most downloaded games (and apps, in just a bit) for the month. W...
CapCut Makes Its Move - The Most Downloaded Apps in November
If you've been a reader for long enough, you know how much I like to talk about CapCut, TikTok's (not really) free vid...
#85 - Can You Target Short Keywords with ASO?
This week we're looking at a two-character keyword. Is that too short to optimize for?
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This Week in Apps - (Not) So Confusing
#142 - Qatar's streaming downloads are exploding right now, just like Peacock's revenue and Shop's downloads.
Peacock Scores BIG Thanks to the World Cup!
The World Cup is on at full force, leading millions to download apps to stream it all around the world. Last week I lo...
Downloads in Qatar Are up 116% in This Category
So far, I've looked at streaming app downloads in the US -- where many are skipping cable and instead streaming the Wo...
2022 Was a Confusing Year for Meditation Apps
Calm and Headspace, two apps that rose in popularity during lockdowns, are having the weirdest year so far in 2022. ...
Lensa AI Is an Old New Photo Editor That's Topping the Charts Right Now
A new app has climbed to the top of the charts in the US App Store. Yawn, right? Not exactly! This one's a bit differe...
Two Years in, Shop Is Having Its Best Season Yet!
A couple of years ago, Shopify rebranded its package tracking app Arrive into a hub for shopping that brought Shopify'...
#84 - The Algorithm Prefers Trends, But That's Not All
This is the most fundamental piece of ASO that so many people get wrong. Luckily it's very easy to fix.
This Week in Apps - It's All a Streaming Game
#141 - Disney's got a big hit, Hive tries to replace Twitter, Walmart's big Black Friday, and the hottest shopping apps.
The World Cup is Peak Streaming for Sports! Where are They watching?
The World Cup kicked off last weekend to lots of controversy and a weird schedule, but none of that stopped many from ...
Move Aside Mastodon, there's a New Twitter Replacer in Town
Leaving Twitter is all the rage these days. My entire timeline is full of people saying goodbye to the platform they'r...
Where's Everyone Shopping? The Most Popular Shopping Apps this Holiday Season
The holiday shopping season kickstarted very early this year. What used to start with Black Friday at the end of Novem...
Walmart's Big Black Friday Push Left Amazon Behind
Walmart and Amazon were both ready for battle this holiday shopping season. Amazon thought it'd beat everyone with its...
Disenchanted is Disney's Biggest Streaming Hit of the Year!
Disney's Enchanted was a huge success back in 2007, so long ago it was time for a sequel. That happened! Disenchanted,...
#83 - App Store Optimization is Easy When You Know This
A common ASO mistake is so common it's ignored by the algorithm (and is a great opportunity)
This Week in Apps - That's a Real Trend!
#140 - Twitter earns a million in three days, the highest-earning apps and games, Klarna's loss, and more!
Another Record Crushed! The Highest Earning Games in October
Last week we looked at the most-downloaded apps, which means this week, it's time to rank apps and games by revenue. We...
A Streaming Blunder Leads to 3,500% Growth in Downloads for These Apps
While browsing the top apps in the US I noticed an icon I haven't seen at the top of the chart before. That icon was for...
The Day Twitter Blue Finally Made Real Money
A lot is going on at and with Twitter right now. There are lots of opinions out there, all of which I will ignore and fo...
Affirm Takes the Lead from Klarna in the US
Black Friday -- the official one, not the excuse lots of retailers are using to offer discounts in October -- is just ar...
TikTok's Comeback! The Highest Earning Apps in October
This week I also ranked the highest-earning apps in the US, and was welcomed by a new winner -- TikTok! TikTok was th...
📺 All of My Predictions Came True! Where ASO is Going
A review of ASO trends and expectations in 2022 + predictions for what you need to do in 2023
#82 - This is How Vrbo is Beating Airbnb
Brands like Airbnb and Vrbo need App Store Optimization just like smaller companies and even indie devs. Here's what happens when they don't.
This Week in Apps - Looking for Stability?
#139 - Gas is making money, the most downloaded apps and games, and the rise of cheap shopping (again).
