Monetizing on Google Play is Hard! Here's What it Looks Like
How much money is there on the App Store vs. Google Play? That's a question I hear often, and this week I found a very...
Private Messaging App Signal Grows 782% in Russia
I've worked with a few journalists this week to help them with content for their stories, which meant keeping my mind ...
Starlink is the Most Downloaded App in Ukraine Right now
I've been looking at apps in Russia a lot lately, but this week I want to bring your attention back to Ukraine, where ...
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March Madness Hits the App Store
How's your bracket looking? March Madness tipped off this week, pushing a trio of apps to the top of the App Store. !...
#49 - A Clever Approach to ASO
One of the worst things you can do to your app is target the wrong keywords. Here's what you should do instead.
This Week in Apps #104 - This One's Going to Hurt!
Russia's war continues to make its impact on apps while Apple and Google break up with Russia subtly.
Google Halts Payments in Russia
Google announced early Thursday that effective immediately, [Google Play's billing system is on pause in Russia](https...
Did Someone Forget To Turn Off Ads for Talking Ben the Dog?
I've been analyzing the top charts for Russia and the surrounding countries a lot this week, for obvious reasons, and ...
Rising Gas Prices Grow Demand for GasBuddy By 1,200%
Gas prices have been on the rise in recent months, and the situation in Russia has pushed prices even higher. The hi...
Bleacher Report's PPV Event Scored BIG
Over the weekend, I spotted an app I don't normally see in the top-grossing list, or really, much at all. That's Bleac...
The Highest Earning Apps in February
This week I crunched the numbers to rank the highest-earning apps in the US. I'll be looking at games next week. ![]...
ASO Keyword Research - How to Choose Keywords that Get the Most Downloads
Get hathe most out of your ASO by optimizing for the right keywords. Here's how.
Are You Hurting Your Organic Success Without Knowing? Here's How to Check
Here are all the checks I run on apps and games to make sure they're ready for ASO.
VPN Apps Save Millions from Censorship in Russia
Demand for VPN apps is skyrocketing in Russia right now as the government tightens censorship
This Week in Apps #103 - The Downloads Don't Stop
Apps take a stand, demand for news apps quadruples, TikTok continues to lead, and more.
Reface Takes a Stand and Gets a Standing Ovation
This week Reface, an app that shapeshifts faces using AI to look like celebrities, went viral after [taking a stand](h...
VPNs Top Russia's App Store
Edit: We've updated the numbers and added more details in a new article. Check it out rarr; While most of the attenti...
Demand for News Apps Quadrupled Last Week - CNN, Al Jazeera, and Newsmax In the Lead
News is obviously hot right now, and I already showed that it's channels and not aggregators that are in demand [last ...
Microsoft Word Was One of the Most Downloaded Apps in the World in February
I'm early again this week with our monthly analysis of the most downloaded apps and games in the world for February. I...
Hyper Casuals Make a Comeback
I've analyzed the most downloaded games in February (early, again!) this week, and hey, it's Wordle up top! Kind of. ...
📺 Live App Store Optimization Q&A
Ariel answers questions from the live audience about App Store Optimization and app marketing.
#48 - You Can't Beat the Trend
The App Store boosts apps and games that have a strong trend, but it's still all about ratings.
This Week in Apps #102 - Is the App Store Ready for This?
Trump's new social media platform launched, the situation in Ukraine, and a look at ratings.
Donald Trump's Truth Social Hits 1,000,000 Downloads in First Week
Donald Trump has officially joined the social media platform race this week with the public rollout of his platform, T...
Readers Choose CNN and Fox Over Aggregators
With so much happening in the news this week, I had to look to see if the trend we've seen in the last few years with ...
Signal Tops the App Store in Ukraine
I was surprised to see news apps weren't at the top of the App Store and Google Play in Ukraine, given the current sit...
