Curious how Apple's search algorithm ranks apps? This is how.
Should you include long keywords in your ASO, or should you eliminate those from your list?
Here are 6 simple rules, in the form of mistakes, that you need to make sure you follow to rank in the App Store.
Not all words say the same thing to the algorithm. Here's what it means for your ASO.
Apple's own apps outrank every other app regardless of performance, except for this keyword.
Want to find keyword opportunities? This is what you should be looking for.
This is how can new apps and games compete for better search results on the App Store.
Targeting a keyword because the competition is targeting it isn't always the best strategy. Here's what you can do instead.
The keyword that makes sense intuitively isn't always the more popular keyword. That's why you need data!
What can we learn by analyzing keywords related to games? That developers make the same mistakes as with apps...
You SHOULDN'T do this to your most important keywords if you want to rank high. It's an easy mistake to avoid.
How you work keywords into your app's name, subtitle, and keyword list can make or break its ability to rank well. Here's an example.
The App Store rewards apps and games that leverage certain features over apps and games that don't.
Are popular and competitive keywords impossible to penetrate? Not really. Here's what you need to know.
A quick look at how apps that do nothing like what yours does can prevent you from showing up in search results.
Can the devices your app runs on help with App Store Optimization? Here's an example showing it just might...
Get the most out of your ratings by finding keywords they'd give you the most boost in. Here's how.
The two things you need to do right to get more downloads with ASO
To see results from App Store Optimization you need to make sure you're concentrating on these two core activities.
One of the worst things you can do to your app is target the wrong keywords. Here's what you should do instead.
The App Store boosts apps and games that have a strong trend, but it's still all about ratings.
I stumbled on what I believe is a bug in Apple's search algorithm that could be hurting your ASO.
What do you need to rank well in search results in 2022 isn't downloads.