#78 - Zoom is Trying App Store Optimization - Incorrectly...
Many enterprise apps make 3 App Store Optimization mistakes that really hurt their discovery
#77 - What They Don't Tell You About Apple Search Ads and ASO
Paid ads impact your organic discovery. If you do ASA wrong you could really hurt your ASO.
#76 - Optimizing For the Most Competitive Keyword in the App Store
You can rank for even the most popular keywords if you know what mistakes to avoid - here's how.
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#75 - How to (NOT) Do App Store Optimization
Here's a keyword every top result messes app, and how to fix it and become the top results.
#74 - What Do You Need to Rank for the Hottest Keyword Right Now?
Here's what you need to know in order to get your apps to rank in very popular ASO keywords
#73 - Data Beats Gut for App Store Optimization
This little mistake many make with their ASO means fewer organic downloads. It's an easy one to fix!
#72 - An Important ASO Signal You Might Have Overlooked
The algorithm has an interesting quirk that when ignored could really hurt your game's downloads.
#71 - Dropbox is Using ASO And There's Nothing Wrong With That
I took a look at an ASO from Dropbox that drew unnecessary ire from John Gruber
#70 - Little (ASO) Mistakes Go a Looooong Way
Lots of apps lose visibility on the App Store by making simple mistakes. Here's another simple example.
#69 - Why is No One Targeting This Keyword?
Use keyword opportunities to get more visibility for your mobile apps. Here's a simple example of one.
#68 - Downloads Don't Matter for ASO – This Related Signal Does!
Curious how Apple's search algorithm ranks apps? This is how.
#67 - Are Longer Keywords Worth Optimizing For?
Should you include long keywords in your ASO, or should you eliminate those from your list?
#66 - ASO is Really as Simple as That!
Here are 6 simple rules, in the form of mistakes, that you need to make sure you follow to rank in the App Store.
#65 - An App Store Optimization Quirk
Not all words say the same thing to the algorithm. Here's what it means for your ASO.
#64 - Is Apple (Finally) Playing Fair with ASO?
Apple's own apps outrank every other app regardless of performance, except for this keyword.
#63 - When Everyone's Making the Same Mistakes...
Want to find keyword opportunities? This is what you should be looking for.
#62 - The Answer to Competition is... Focus
This is how can new apps and games compete for better search results on the App Store.
#61 - Opportunities Are All Around You, If You Look...
Targeting a keyword because the competition is targeting it isn't always the best strategy. Here's what you can do instead.
#60 - Don't Optimize for the Wrong Keyword
The keyword that makes sense intuitively isn't always the more popular keyword. That's why you need data!
#59 - When Downloads DO Matter for ASO
What can we learn by analyzing keywords related to games? That developers make the same mistakes as with apps...
#58 - Where to Use Keywords? Name vs. Subtitle vs. Both
You SHOULDN'T do this to your most important keywords if you want to rank high. It's an easy mistake to avoid.
#57 - The Interplay Between Keyword Placement and Ratings
How you work keywords into your app's name, subtitle, and keyword list can make or break its ability to rank well. Here's an example.
#56 - The Key to Apple's Heart
The App Store rewards apps and games that leverage certain features over apps and games that don't.
#55 - Not Impossible (If You Know What to Do)
Are popular and competitive keywords impossible to penetrate? Not really. Here's what you need to know.
