#51 - That's a Total Takeover!
The two things you need to do right to get more downloads with ASO
#50 - Ratings Run the Show
To see results from App Store Optimization you need to make sure you're concentrating on these two core activities.
#49 - A Clever Approach to ASO
One of the worst things you can do to your app is target the wrong keywords. Here's what you should do instead.
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ASO Keyword Research - How to Choose Keywords that Get the Most Downloads
Get hathe most out of your ASO by optimizing for the right keywords. Here's how.
Are You Hurting Your Organic Success Without Knowing? Here's How to Check
Here are all the checks I run on apps and games to make sure they're ready for ASO.
📺 Live App Store Optimization Q&A
Ariel answers questions from the live audience about App Store Optimization and app marketing.
#48 - You Can't Beat the Trend
The App Store boosts apps and games that have a strong trend, but it's still all about ratings.
ASO is Changing in 2022 — 6½ Trends to Watch
Don't let changes to the algorithm ruin your chances of organic discovery. Here's what you need to know.
#47 - Watch Out, The Algorithm is Broken!
I stumbled on what I believe is a bug in Apple's search algorithm that could be hurting your ASO.
#46 - This Is What You Have to Concentrate on Right Now
What do you need to rank well in search results in 2022 isn't downloads.
#45 - You Can No Longer Get This One Wrong
This part of your app's metadata has become bery important in the last year. Don't get it wrong.
#44 - Apple Will Help You If You Do This
Here's a simple trick to boost your keyword ranks in the App Store
#43 - Is Instagram a Good Keyword?
What does optimizing for the most popular keyword in the App Store look like?
#42 - The Difference One Word Can Make...
Data always wins when it comes to picking keywords for App Store Optimization
#41 - The Secret to Generic Keywords
App Store Optimziation for games is a bit different than for apps, but when it comes to ranking, the same rules apply.
5 Actionable ASO Secrets To Get Better Ranks
Ariel's top 5 actionable and battle-tested tips for ASO on the App Store.
#40 - What Happens Below the Fold
The keyword list is getting more importance and it's an important ASO strategy to keep in mind.
#39 - An Easy Way to Find Better Keywords to Target
What can you do when you can't compete for your main keyword? Find alternatives! Here's how.
#38 - Opportunities Still Exist
Duplication is a cardinal sin that could cost you visibility. Here's a clear example and a lesson in what not to do.
#37 - The Cardinal Sin of ASO
Duplication is a cardinal sin that could cost you visibility. Here's a clear example and a lesson in what not to do.
#36 - The Algorithm Can't Read Backward
Keyword placement matters. A lot. But it's not just about where, it's also about the direction.
#35 - Are You Focusing On This?
How well you convert downloads into ratings is critical to the success of your ASO
#34 - That Old Trick Still Works!
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#33 - It's Not Just About You
What your competitors do for ASO matters just as much as what you do. Sometimes they mess up and you get to win. If you're ready.
