#68 - Downloads Don't Matter for ASO – This Related Signal Does!
Curious how Apple's search algorithm ranks apps? This is how.
#67 - Are Longer Keywords Worth Optimizing For?
Should you include long keywords in your ASO, or should you eliminate those from your list?
#66 - ASO is Really as Simple as That!
Here are 6 simple rules, in the form of mistakes, that you need to make sure you follow to rank in the App Store.
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#65 - An App Store Optimization Quirk
Not all words say the same thing to the algorithm. Here's what it means for your ASO.
#64 - Is Apple (Finally) Playing Fair with ASO?
Apple's own apps outrank every other app regardless of performance, except for this keyword.
#63 - When Everyone's Making the Same Mistakes...
Want to find keyword opportunities? This is what you should be looking for.
#62 - The Answer to Competition is... Focus
This is how can new apps and games compete for better search results on the App Store.
#61 - Opportunities Are All Around You, If You Look...
Targeting a keyword because the competition is targeting it isn't always the best strategy. Here's what you can do instead.
#60 - Don't Optimize for the Wrong Keyword
The keyword that makes sense intuitively isn't always the more popular keyword. That's why you need data!
#59 - When Downloads DO Matter for ASO
What can we learn by analyzing keywords related to games? That developers make the same mistakes as with apps...
#58 - Where to Use Keywords? Name vs. Subtitle vs. Both
You SHOULDN'T do this to your most important keywords if you want to rank high. It's an easy mistake to avoid.
#57 - The Interplay Between Keyword Placement and Ratings
How you work keywords into your app's name, subtitle, and keyword list can make or break its ability to rank well. Here's an example.
#56 - The Key to Apple's Heart
The App Store rewards apps and games that leverage certain features over apps and games that don't.
How To Design Screenshots That Result in Downloads! Musts, Tips, and Don'ts
Convert more views into downloads by optimizing your screenshots. Here's everything you need to know.
How To Run an A/B Test in App Store Connect (aka. Product Page Optimization)
A/B testing is the easiest and best (and safest) way to grow your downloads. Here's how to actually do it!
9 Common ASO Mistakes That Hurt Your Downloads
Is App Store Optimization not working as you'd hoped? You're probably making some of these common mistakes.
#55 - Not Impossible (If You Know What to Do)
Are popular and competitive keywords impossible to penetrate? Not really. Here's what you need to know.
#54 - Who You Compete with Isn't Always a Competitor
A quick look at how apps that do nothing like what yours does can prevent you from showing up in search results.
#53 - You Better (Apple) Watch It
Can the devices your app runs on help with App Store Optimization? Here's an example showing it just might...
📺 Live App Store Optimization Checkup and Q&A
Ariel analyzes apps submitted by the audience using his checkup process + answers questions about App Store Optimization (ASO).
#52 - The Thing About Ratings (and Keyword Placement)...
Get the most out of your ratings by finding keywords they'd give you the most boost in. Here's how.
#51 - That's a Total Takeover!
The two things you need to do right to get more downloads with ASO
#50 - Ratings Run the Show
To see results from App Store Optimization you need to make sure you're concentrating on these two core activities.
#49 - A Clever Approach to ASO
One of the worst things you can do to your app is target the wrong keywords. Here's what you should do instead.
