Keyword Teardowns 6/28/22

#63 - When Everyone's Making the Same Mistakes...

Want to find keyword opportunities? This is what you should be looking for.


This Week in Apps 6/24/22

This Week in Apps #119 - That's a Lot of Money!

NGL continues to dominate, authentic beats traditional, the highest earning apps and games, and more.


Insights 6/24/22

NGL Is Still the Hottest App in the US, but Is It Making Money?

[Last week](https://www.youtube.com/watch?vuI3mobAC2oE) we looked at NGL, an overnight success that took the App Store...


Insights 6/24/22

Will Authentic Social Media Replace Instagram?

All this talk of NGL reminded me of the overnight success right before it, which was another twist on the traditional ...


Insights 6/24/22

Can James Bond Save Amazon Prime Video?

Amazon Prime Video is one streamer I don't get to talk about too often. I don't have anything against Amazon, it's jus...


Insights 6/24/22

The Highest Earning Apps in the US in May

This week I crunched the numbers and ranked the highest-earning apps in the US for May. And in May, something interest...


Insights 6/24/22

The Highest Earning Games in the US in May

May was a great month for games. Well, some games. Really, Candy Crush! I got ahead of myself there. This week I crunc...


Videos 6/21/22

📺 Everything New in iOS 16 for Your App Business. WWDC 2022 Review with Joe Cieplinski

Ariel sits down with Joe Cieplinski for their annual recap of WWDC


Keyword Teardowns 6/21/22

#62 - The Answer to Competition is... Focus

This is how can new apps and games compete for better search results on the App Store.


This Week in Apps 6/17/22

This Week in Apps #118 - Making a Comeback or Going Away?

Anonymous messaging is back, Netflix pushes its games, crypto lost its allure, Etsy, Uber, and Lyft jump.


Insights 6/17/22

Is Anonymous Messaging Making a Comeback?

This week, an app by the name of NGL ascended to the top of the App Store in the US. Much like the overnight successes...


Insights 6/17/22

Uber and Lyft Beat Covid and Set New Download Records

I've been following the IRL app club closely for a while now. The club is made up of apps that connect us to the "real...


Insights 6/17/22

Netflix Games Pick Up Serious Steam in May

Netflix has been a game developer for almost a year now. Can you believe it? Combined downloads of those games crosse...


Insights 6/17/22

Data Confirms - Crypto Winter Has Been a Long Time Coming

The value of Bitcoin continued to drop this week, almost dipping below 20,000 for the first time in a long time. Many ...


Insights 6/17/22

Etsy Hits Highest (Ever) Off-Season Downloads

Shopping has become one of the most popular activities done on our mobile devices. From clothes to groceries, the conv...


Keyword Teardowns 6/14/22

#61 - Opportunities Are All Around You, If You Look...

Targeting a keyword because the competition is targeting it isn't always the best strategy. Here's what you can do instead.


This Week in Apps 6/10/22

This Week in Apps #117 - All Fun & Games...

Saving on gas, Diablo rolls out to mobile, one plant finder is crushing it right now, and the most downloaded apps and games.


Insights 6/10/22

High Gas Prices Lead to... Lots of Downloads

Everyone is talking about the high gas prices here in the US, and with good reason. Prices have gone up so much they'r...


Insights 6/10/22

Diablo Immortal Hits the App Store, and Users Feel the Squeeze

If you're a gamer or an old timer, the name Diablo should be familiar to you. I'm at least one of those two (I'll let ...


Insights 6/10/22

This Plant Finder App is Crushing It Right Now!

I look at the top charts quite often, as you would expect, and lately, I've been seeing a lot more of one app I really...


Insights 6/10/22

Instagram is Getting Close! The Most Downloaded Apps

This week I crunched the numbers and ranked the most downloaded apps in the world in May. Let's look at the list, whic...


Insights 6/10/22

Let's Get Hyper Casual! The Most Downloaded Games

This week I (also) crunched the numbers and ranked the most downloaded games in the world in May. Get ready to get (hy...


Keyword Teardowns 6/7/22

#60 - Don't Optimize for the Wrong Keyword

The keyword that makes sense intuitively isn't always the more popular keyword. That's why you need data!


This Week in Apps 6/3/22

This Week in Apps #116 - Where Are They Going???

Is Coinbase still relevant? How's Apex Legends Mobile doing? Is Twitter's revenue growing? + Peloton and Paramount+.


Insights 6/3/22

Is Crypto Dead? Coinbase Loses Significant Downloads in 2022

Coinbase enjoyed an amazing couple of years. Uncertainty during lockdowns drove more regular folks towards crypto and ...


Insights 6/3/22

Apex Legend Mobile's First Two Weeks in Numbers – They're Big!

A new old game crossed the platform line from console to mobile a few weeks ago and immediately took command of the Ap...


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