MrBeast Broke YouTube, But... Did He Also Break Mobile?
I love me a good influencer marketing campaign, and last week one of the most ambitious ones I've seen in a while went...
Where Did Everyone Shop This Black Friday?
We wrapped up a massive Black Friday this week, and I wanted to see which app saw the most growth. I'd normally focus ...
Like Fax But Muuuuuuch Bigger!
Last week I [raised a few eyebrows](https://twitter.com/Thomasbcn/status/1465649367734435842?s20) by showing how much ...
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The Other Impact of App Tracking Transparency
App Tracking Transparency, Apple's new requirement that apps and games that use tracking variables ask the user for pe...
TikTok is About to Break the App Store
TikTok hit a significant milestone this week that even though I wanted to skip because I've been talking about them a...
#37 - The Cardinal Sin of ASO
Duplication is a cardinal sin that could cost you visibility. Here's a clear example and a lesson in what not to do.
This Week in Apps #89 - MrBeast Takes on the App Store!
Wish, Etsy, Disney+, MrBeast, and if you think the opportunities have dried up think again...
Au Revoir Wish
Although this isn't the Black Friday edition, there's some news in the shopping world that's worth exploring. Earlie...
Etsy's Best Year!
Okay, just one more, I promise. Unlike WIsh, Etsy has had a magnificent year in mobile. So far in 2021, Etsy has seen...
Disney+ Hit a New Milestone
Done with shopping and on to... Streamers! Guess who had the best month of revenue ever? If you read the title, you'l...
This Archaic Category of Apps is Making a TON of Money!
I get asked what's the best app to make to earn money is, and my answer is usually something along the lines of "you c...
Can MrBeast Be as Big on Mobile as He Is on YouTube?
Did you know MrBeast has a mobile app? In case you're not sure who that is, MrBeast is a YouTuber that gives people ...
#36 - The Algorithm Can't Read Backward
Keyword placement matters. A lot. But it's not just about where, it's also about the direction.
This Week in Apps #88 - It's All Changing...
New games, old apps, and how Google's skirting Korea's new law. And more!
There's a New PUBG in Town
PUBG New State launched last Thursday and instantly popped at the top of the charts across both the App Store and Goog...
Remember Tidal?
This week, music streaming service Tidal announced it will start offering a free plan. But wait, what's Tidal?? The...
Roblox is Still There
Ready for our monthly report of the most downloaded games in the world? In October things were looking good. Nay, Grea...
DoorDash Buys an Expansion Pack
DoorDash, the most downloaded food delivery app in the U.S., is going to Europe (and other countries). They're going t...
Google Play's Big Change in Korea
I don't normally talk about things that don't include numbers, but something big is brewing. If you're a developer, th...
#35 - Are You Focusing On This?
How well you convert downloads into ratings is critical to the success of your ASO
This Week in Apps #87 - That's a Lot of Coin!
NFTs took over the App Store this week, TikTok's revenue grew the most in October, Showtime had a great weekend, and more.
The Most Downloaded App in October Wasn't TikTok — Again!
We just published our monthly report of the most downloaded and highest-earning apps for October. Let's have a look at...
TikTok's Revenue Grew Double-Digits — Again!
TikTok's in a tough battle for downloads with rival Instagram, and being banned in India isn't helping. At all. But wh...
The Numbers Behind Braze's IPO
Everyone seems to be going public lately, and this week we have another IPO that's coming from our industry: Braze. Fo...
Showtime's First Million
HBO Max and Disney command the highest-earning chart month after month, just like we saw in our latest monthly report....
Veve Collectibles (Finally) Brings NFTs to the App Store
It seems like everyone around me this week talked NFTs. Family, the guy who cuts my hair, and even an Uber driver! But...
