Insights 10/28/22

Snapchat's App Revenue Is... Stable

A few months ago, Snapchat gave its users the option to pay to get early access to features, and the first month of th...


Insights 10/28/22

The Mac App Store is Still Stuck...

For a long time now I've been hoping the Mac App Store will take off. Maybe it's because I'm a hopeless romantic, or m...


Insights 10/28/22

NFTs Skyrocket Reddit's Mobile Revenue to Highest Ever

Reddit's mobile app topped the charts for a good chunk of days last week. That demand also gave the red alien its bigg...


Insights 10/28/22

NFT Marketplace Veve Collectibles Revenue Down 84% in 2022

Reddit's foray into NFTs within a mobile app is exciting, but they're not the biggest or the highest-earning app to do...


Insights 10/28/22

The First Million - Did Marvel Get Monetization Right with Snap?

Marvel recently launched Snap, a card battler with your favorite MCU characters. Many like Snap's simpler approach to ...


Videos 10/26/22

📺 The Research Blueprint for Mobile App Success

The easiest way to beat your competition is by learning from them. This is how to do it right.


Keyword Teardowns 10/24/22

#79 - Apple's Own Apps Are Ranked Where They Shouldn't

You need to improve your ASO because Apple's original apps are appearing in more search results, including ones where they aren't relevant.


This Week in Apps 10/21/22

This Week in Apps #136 - What a Mess!

Truth Social launches on Android while Kanye West is buying Parler. Also, Peacock beats Netflix, Prime Day Redux, and Duolingo.


Insights 10/21/22

Trump's Truth Social Launches on Android - First Week Numbers

Trump's social network Truth finally launched on Google Play last week, nearly eight months after launching on the App S...


Insights 10/21/22

Will Kanye West Buying Parler Legitimize It Enough?

There's a lot going on with Kanye West right now, none of which I really want to think about, except for this one thing ...


Insights 10/21/22

Amazon's Second Prime Day of the Year Didn't Really Impact Downloads...

Amazon tried something interesting this year by attempting to kick off the holiday shopping season before Thanksgiving o...


Insights 10/21/22

Peacock's Latest Release Helped It Overtake Netflix

The streaming race got some attention again this week after mostly being over for a while. The big news was Netflix's pl...


Insights 10/21/22

Duolingo Hits Highest Revenue Ever in Q3

Duolingo is the most popular app for learning a new language. And I say that strictly by looking at estimated revenue gr...


Keyword Teardowns 10/17/22

#78 - Zoom is Trying App Store Optimization - Incorrectly...

Many enterprise apps make 3 App Store Optimization mistakes that really hurt their discovery


This Week in Apps 10/15/22

This Week in Apps #135 - It's a Big Shuffle!

BeReal has been dethroned, and not by TikTok. China continues its US takeover, and Uber sees the most growth in new drivers ever.


Insights 10/15/22

Candy Crush is Unstoppable! The Highest-Earning Games in September

This week I crunched the numbers and ranked the highest-earning games in the US in September, and unlike downloads, this...


Insights 10/15/22

TikTok's Newest App Crossed a New Milestone

A few weeks ago TikTok rolled out a BeReal clone called TikTok Now to try and slow down the massive growth of BeReal. I...


Insights 10/15/22

Move Aside BeReal - There's a New #1 App and It's Not TikTok

This week a new app rose to the top of the charts in the US, nudging BeReal and TikTok down. I initially thought it woul...


Insights 10/15/22

Uber Added Nearly 1,000,000 New Drivers in the US Last Month - Lyft Didn't

Uber has had a very strange few years. On the one hand, demand for its flagship app dropped significantly when lockdowns...


Insights 10/15/22

This Looks Weird - The Most Downloaded Games in September

This week I rounded up the most downloaded games in the world in September and... There are a few weird things here. Bu...


This Week in Apps 10/10/22

This Week in Apps #134 - Is It Finally Happening???

Demand for dating apps explodes, Twitter's first year of in-app revenue isn't exciting, Google and Microsoft battles, and more.


Keyword Teardowns 10/10/22

#77 - What They Don't Tell You About Apple Search Ads and ASO

Paid ads impact your organic discovery. If you do ASA wrong you could really hurt your ASO.


Insights 10/7/22

The Highest-Earning Apps in September

This week I ranked the highest-earning apps in September in the US, where much of the money is. And I'm happy to repor...


Insights 10/7/22

A Battle for Productivity - The Most Downloaded Apps in the World

I started in reverse, but this week I also ranked the most downloaded apps in the world in September. And while I'm go...


Insights 10/7/22

The First Year For Twitter's In-App Revenue Was Full of Ups and Downs

Every month I look at Twitter's monthly recurring revenue (MRR), but September was a special month, marking a year of ...


Insights 10/7/22

Dating App Downloads Explode After Years of Stagnation

Dating apps have seen both downloads and revenue grow drastically this year. Downloads grew a lot in 2020 as lockdow...


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