#56 - The Key to Apple's Heart
The App Store rewards apps and games that leverage certain features over apps and games that don't.
#55 - Not Impossible (If You Know What to Do)
Are popular and competitive keywords impossible to penetrate? Not really. Here's what you need to know.
#54 - Who You Compete with Isn't Always a Competitor
A quick look at how apps that do nothing like what yours does can prevent you from showing up in search results.
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#53 - You Better (Apple) Watch It
Can the devices your app runs on help with App Store Optimization? Here's an example showing it just might...
#52 - The Thing About Ratings (and Keyword Placement)...
Get the most out of your ratings by finding keywords they'd give you the most boost in. Here's how.
#51 - That's a Total Takeover!
The two things you need to do right to get more downloads with ASO
#50 - Ratings Run the Show
To see results from App Store Optimization you need to make sure you're concentrating on these two core activities.
#49 - A Clever Approach to ASO
One of the worst things you can do to your app is target the wrong keywords. Here's what you should do instead.
#48 - You Can't Beat the Trend
The App Store boosts apps and games that have a strong trend, but it's still all about ratings.
#47 - Watch Out, The Algorithm is Broken!
I stumbled on what I believe is a bug in Apple's search algorithm that could be hurting your ASO.
#46 - This Is What You Have to Concentrate on Right Now
What do you need to rank well in search results in 2022 isn't downloads.
#45 - You Can No Longer Get This One Wrong
This part of your app's metadata has become bery important in the last year. Don't get it wrong.
#44 - Apple Will Help You If You Do This
Here's a simple trick to boost your keyword ranks in the App Store
#43 - Is Instagram a Good Keyword?
What does optimizing for the most popular keyword in the App Store look like?
#42 - The Difference One Word Can Make...
Data always wins when it comes to picking keywords for App Store Optimization
#41 - The Secret to Generic Keywords
App Store Optimziation for games is a bit different than for apps, but when it comes to ranking, the same rules apply.
5 Actionable ASO Secrets To Get Better Ranks
Ariel's top 5 actionable and battle-tested tips for ASO on the App Store.
#40 - What Happens Below the Fold
The keyword list is getting more importance and it's an important ASO strategy to keep in mind.
#39 - An Easy Way to Find Better Keywords to Target
What can you do when you can't compete for your main keyword? Find alternatives! Here's how.
#38 - Opportunities Still Exist
Duplication is a cardinal sin that could cost you visibility. Here's a clear example and a lesson in what not to do.
#37 - The Cardinal Sin of ASO
Duplication is a cardinal sin that could cost you visibility. Here's a clear example and a lesson in what not to do.
#36 - The Algorithm Can't Read Backward
Keyword placement matters. A lot. But it's not just about where, it's also about the direction.
#35 - Are You Focusing On This?
How well you convert downloads into ratings is critical to the success of your ASO
#34 - That Old Trick Still Works!
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
