Insights

All the Bits - Twitch Revenue Quadruples During Lockdown

The once gamer-focused platform is now used by everyone, which means more downloads and more revenue!


Insights

Zynn Launches, Challenges TikTok and Dethrones Zoom

Just when TikTok thought everything was going well...


Teardowns

ASO Teardown: Lose It! Calorie Tracker - How to Do App Store Optimization Right

In this ASO teardown we'll be examining the keyword and on-page strategy of Lose It!


This Week in Apps

This Week in Apps #10 - Ubisoft puts up a fight, Oculus Quest's first birthday, and more

Getting back to business (almost) as usual, which means IP right violations for game developers


Insights

The Numbers Behind Area F2, The Rainbow Six Clone Ubisoft Took Down by Force

Let's find out just how many downloads does it take to tick Ubisoft off


Insights

Happy Birthday to the Oculus Quest - Charting First Year Demand

Using app downloads to estimate unit sales for the Oculus Quest sales


Teardowns

ASO Teardown: Duolingo Commands Every Keyword in its Category

In this ASO teardown we'll be examining the keyword and on-page strategy of Duolingo


This Week in Apps

This Week in Apps #9 - Airbnb's Recovery, Houseparty, Fitness Coach, Walmart, and more

Being able to leave the house is reversing some lockdown trends slowly, but not all.


Insights

Demand for Walmart's Flagship App Tops Amazon's for First Time in 2020

A look into how Walmart's mobile strategy is chipping at Amazon's competitive advantage


Teardowns

ASO Teardown: How Uber Eats Competes Against Rival Food Delivery Services on the App Store

In this ASO teardown we'll be examining the keyword and on-page strategy of Uber Eats


This Week in Apps

This Week in Apps #8 - Google Maps, E-Scooters, and Starbucks Prove Things are Starting to Open Up

The US economy is reopening, and the impact can already be seen in app downloads across a multitude of categories


Insights

Electric Scooter Rental Downloads Grow 3.5x as Bird, Lime, and Spin Returns to Cities

In the age of social-distancing demand for alternative modes of transportation is growing.


Insights

Shopify Launches Shop, Takes Top Rank from Walmart and Challenges Amazon

A strategic move by Shopify propels their new shopping assistant to the top of the charts


Insights

Google Maps Downloads Rise for the Third Week in a Row

Countries re-opening has a direct impact on app downloads


Teardowns

ASO Teardown: What's a Household Name like Spotify Doing to Get Ahead on the App Store

In this ASO teardown we'll be examining the keyword and on-page strategy of popular music streaming service Spotify


This Week in Apps

This Week in Apps #7 - TikTok's New Record, India ♥️ Fortnite but not Amazon, Facebook's Zoom-Envy, and more

What does China's "new normal" look like? Facebook puts up a fight, the USPS is in demand.


Insights

India and Brazil Push TikTok's Downloads to a New All-Time High

TikTok continues to break records with quarterly downloads reaching an all-new high


ASO Guides

How to Evaluate the Success of Your ASO Keyword Strategy

How do you determine if the effort you've put into your keyword strategy and ASO are working out? This guide will show you what to measure and how.


Insights

Audible vs. Kindle: E-books Outperform Audiobooks During Social Distancing

Both e-books and audiobooks surge during the pandemic, but one pulls ahead


This Week in Apps

This Week in Apps #6: New App Stores, Fortnite, Stimulus, and more

Fortnite's Epic walks back its decision to bypass Google Play, Apple expands its App Store, and more.


Insights

Epic Begrudgingly Brings Fortnite to Google Play

After months of fighting with Google, Epic gives up fight and puts Fortnite on Google Play


Insights

Verizon Chases Zoom, Acquires Blue Jeans to Get Into Video Conferencing

Video conferencing is the future, according to Verizon


ASO Guides

How to Improve Your ASO by Analyzing Your Competitors' Keywords

Learn how to analyze your competitors' keywords in order to improve your App Store Optimization


This Week in Apps

This Week in Apps #5: Quibi Launches, YouTube & Chill Hits 1M Downloads, Shopify, the IRS, and more.

Life continues amid the global lockdown, and the market is adjusting to this new reality.


Insights

Airtime is the Netflix & Chill for YouTube — Hits 1,000,000 Downloads

Is streaming alone less fun than streaming together? Airtime says yes a million times.


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