Teardowns

📺 Live App Teardown Session #7: Sunbasket and Game Defense

Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.


Insights

The Most Downloaded Mobile Apps in April

We crunched the numbers and ranked the apps with the most downloads across the App Store and Google Play in April 2021.


ASO Guides

How to Craft the Perfect ATT (App Tracking Transparency) Prompt and Pre-Prompt Copy

Increase your chances of getting users to opt into data sharing with these tips


This Week in Apps

This Week in Apps #63 - The Streaming Wars Continue

This week we look at how Poparazzi became the most downloaded app in the US, Amazon's strategy, and the future of mobility (hint: micro).


This Week in Apps

This Week in Apps #60 - They're All At it Again

This week's roundup covers different, yet important, sides of the mobile industry. From UA by ice cream to Twitter vs. Andreesen.


ASO Guides

6 Reasons You Need to Explore What Competitors Use Under the Hood to Grow Your Downloads

Beat the competition by getting insight into which technologies they use to develop, monetize, and instrument their apps.


This Week in Apps

This Week in Apps #59 - Do They Even Care?

ATT is here and it's already changing how apps behave. Plus the Airbnb competitor you probably didn't know about.


Teardowns

Season 3 Recap - Highlights From 13 App Teardowns

We analyzed 13 apps and games this season. Here are the most important highlights.


This Week in Apps

This Week in Apps #58 - It's the End of the App Store as We Know It

App Tracking Transparency is becoming mandetory next week, the nightmare of many providers and soon, developers. What does it mean? And more, of course.


Videos

📺 AF Chats: Using Competitive Intelligence to Drive Growth with Ian Irving from The BBC

CI can bring many benefits to the Enterprise. Here's how it helps The BBC


Teardowns

ASO Teardown - Coinbase is an App Store Optimization Machine!

In this teardown we'll look at Coinbase's performance, keywords, and screenshots in the U.S. App Store


This Week in Apps

This Week in Apps #57 - Playing the Money Game

It's IPO week for Coinbase, and Robinhood is in the news because of crypto. Sounds familiar?


Insights

The Most Downloaded Mobile Games in March

We crunched the numbers and rounded up the games with the most downloads across the App Store and Google Play in March 2021.


Teardowns

App Teardown - Hinge is Gunning for Bumble (and it's Getting Close)

In this teardown we'll look at Hinge's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #56 - Spotify, Scooters, and Facebook's Latest Move

This week's round-up of insights include a strange move by Facebook, a look at Spotify's journey, micro mobility, and more.


Insights

The Most Downloaded Mobile Apps in March

We crunched the numbers and ranked the apps with the most downloads across the App Store and Google Play in March 2021.


Teardowns

📺 Live App Teardown Session #6: Design Home, Intervals Pro

Ariel explains how competitor intelligence can be used to speed up keyword research in this live ASO teardown session.


Insights

🎮 The Most Downloaded Mobile Games in April

We crunched the numbers and rounded up the games with the most downloads across the App Store and Google Play for the month of April, 2021.


Teardowns

App Teardown: A Look at the Most Downloaded Podcast Player

In this teardown we'll look at The Podcast App's performance and keywords in the U.S. App Store


This Week in Apps

This Week in Apps #55 - Monsters, Podcasts, and More

A year into the pandemic we can see its impact on everything, from business communication to entertainment and sports.


ASO Guides

16 A/B Tests You Must Try If You Want More Downloads

Want to convert more page views into downloads? Here are ready-made experiments you need to run to fine tune your ASO.


This Week in Apps

This Week in Apps #54 - Show Me the Money

Want to predict which app or game will IPO or get acquired for big bucks? Look no further than revenue growth rate.


Videos

📺 AF Chats: The Differences (and Similiarities) in ASO for Apps vs. Games w/ Parker Moore

ASO for games is a top 2021 trend, but while the tools for ASO are the same for both apps and games, the strategies can be a bit different.


Teardowns

ASO Teardown - Tubi Owns Movies, but Can It Take on Netflix?

In this teardown we'll analyze Tubi's performance and keyword strategy in the U.S. App Store


Teardowns

ASO Teardown - 3 Suggestions for Spark Mail to 5x Downloads

In this teardown we'll analyze Spark Mail's performance and keyword strategy + offer suggestion to get ahead


This Week in Apps

This Week in Apps #53 - IPOs, NCAA, Deepfakes, and TikTok's Secret Weapon

In this week's roundup we look at the data behind Roblox's IPO, Twitch's increadible growth, college basketball, a new deepfake app, and TikTok's new video editor.


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